Nike Introduces A New Look for Oregon Duck Basketball Monday
Nov. 3, 2000
University of Oregon men's basketball coach Ernie Kent and Nike will publicly unveil the Ducks' new home and away uniforms Monday at 11 a.m. at the University Bookstore in an autograph signing session that is free and open to the public. Selected Oregon players will be on hand to model the new uniforms and will also be available for autographs.
In addition, Nike will be giving away brand new 'Bracketville' posters, a continuation of the company's popular college basketball advertising campaign, to the first 1,000 students.
Coming off a 22-8 season and a trip to the NCAA Tournament, Kent has high hopes for his Ducks, including a tough pre-season schedule that will provide 'a steeper challenge, a more creative challenge, a more demanding challenge,' he said.
Not unlike the design challenges faced and met by Nike Team Sports for both football and basketball. In a uniform design process begun over a year ago with coach Kent at Nike World Headquarters, NTS and the U of O shared a common goal. The goal was to create a new, sleeker hoop uniform that incorporated the identity (colors and marks) that Nike had successfully instituted for the Oregon football team a year prior. Coach Kent and his staff were heavily involved in providing input and choosing from several uniform options presented by Nike.
The uniform technology and fit were inspired by elements from Nike Olympic basketball uniforms for Sydney 2000. The uniform's body is made of Dri-FIT shimmer fabric. Dri-FIT is a technically superior fabric with the comfort of cotton but with the ability to alleviate the heaviness of sweat-soaked fabric. Dri-FIT dries more quickly than any of the traditional fabrics by 'wicking' away moisture, leaving the athlete cool, dry and comfortable. With the material's eye-catching sheen, it provides not only valuable technical features but also offers some visual flash.
Sleek piping and aggressive color blocking running from the jersey through the short, gives the uniform a more modern, faster look. 'Ducks' is embroidered on the top back of both home and away shorts. As with Oregon's successful football team uniform, the Night Green and Lightning Yellow colors replace the traditional Kelly Green and Gold color combination.
'From our players who have had a chance to wear the new uniforms, to all the people on the Oregon staff who have had the opportunity to see the new uniforms, everyone is excited about how they fit, feel and look,' Kent said. 'These new Nike uniforms will bring Oregon back into the forefront of in terms of image and style as we head into the new millennium. I think our fans will like the two different uniform designs and I think our players will like their ability to perform in this new material.'
The team short has incorporated two new Nike innovations. One is Gripper Elastic, which is found on the inside of the waistband. It is a simple yet dramatically effective material that exposes rubber to catch, or grip, the game jersey and hold it tucked in. Players will spend far less game time adjusting and re-adjusting game jerseys, allowing for more concentration on the game.
The second innovation is a gusset, or material insert, in the short that allows for more comfort with an improved range of motion.
Nike Team Sports is offering an extensive line of Oregon retail products this fall, including a replica version of the new basketball uniform. In conjunction with the event, official Oregon basketball merchandise will go on sale Monday at the University Bookstore.
The Ducks will play their first game in the new uniforms Monday night at 7 p.m. in an exhibition versus Basketball Travelers.
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