7UP SIGNS ON AS FIRST SPONSOR OF PAC-10 BASKETBALL TOURNAMENTS
July 30, 2001
SAN FRANCISCO, Calif.--7 UP has reached an agreement to become apresenting sponsor for the Pac-10 Conference Men's and Women's BasketballTournaments, it was announced today by Pac-10 Properties and Fox SportsEnterprises. 7 UP, which has been the official soft drink of the Pac-10since 1997, becomes the first sponsor to sign on for the post-seasonbasketball tournaments, which begin play in 2002. The men's basketballtournament will take place at STAPLES Center in Los Angeles and thewomen's tournament will be on campus at the University of Oregon inEugene.
'7 UP has had a great relationship with the Pac-10 Conference for thepast four years, and we're thrilled to be continuing the partnership asthe presenting sponsor of the men's and women's basketball tournaments,'said Gerald Johnson, vice president of relationship marketing andmerchandising for Dr Pepper/Seven Up, Inc.
The agreement between 7 UP and the Pac-10 Conference is for three yearsbeginning with the 2002 tournaments.
In addition to sponsoring the men's and women's tournaments, 7 UP will beinvolved in a number of special events and activities surrounding thetournaments. 7 UP will be the title sponsor for a 3 On 3 BasketballTournament that will take place at each Pac-10 campus in January andFebruary 2002, with the winning team from each university earning a tripto Los Angeles to compete in the finals, which will take place outsideSTAPLES Center prior to the Pac-10 Tournament. In addition, 7 UP willhave a presence at other special events during the tournaments.
7 UP will conduct a retail promotion surrounding the basketballtournaments and will continue its broader conference sponsorshipretaining category exclusivity as the official soft drink of the Pac-10.
The agreement with 7 UP was reached by Fox Sports Enterprises and Pac-10Properties, which is a joint venture between the Pac-10 Conference andFox Sports Net.
7 UP is a leading brand of Plano, Texas-based Dr Pepper/Seven Up, Inc.,which is the largest division of London-based beverage and confectioneryfirm Cadbury Schweppes plc (NYSE: CSG). Dr Pepper Seven Up, Inc. is thelargest non-cola enterprise in North America, with about 16 percent ofthe carbonated soft drink market. In addition to 7 UP, the company'sother leading brands include Dr Pepper, A&W Root Beer, Canada Dry,Sunkist, Schweppes, Squirt and Hawaiian Punch, as well as RC Cola. Formore information about Dr Pepper/Seven Up and its brands, please visitwww.dpsu.com.
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