Pac-10 Basketball (10/30/01)
Oct. 30, 2001
SAN FRANCISCO -- Pac-10 Properties and Fox Sports Enterprises today announced that Bank of America will be a presenting sponsor for the Pac-10 Conference Men's and Women's Basketball Tournaments. As the official bank of the Pac-10 Conference, the role as presenting sponsor starts this fall with television advertising and continues through the post-season basketball tournaments which begin play in 2002.
'This sponsorship is a fully integrated marketing and advertising partnership including media on Fox Sports Net, consumer promotions and on-site elements surrounding the tournaments,' said John Kasser, Vice President/General Manager of Pac-10 Properties. 'Bank of America also receives logo rights with their commitment.'
As part of this two-year agreement Bank of America will utilize its existing relationship with Alaska Airlines to promote co-branded credit and debit card products. In December, an announcement will be made detailing the specifics of a sweepstakes campaign featuring the Alaska Airlines Visa Platinum Card and offering prizes surrounding the Pac-10 tournament.
'We're obviously very excited to sponsor the Pac-10 Basketball Tournaments,' said Dockery Clark, sponsorship marketing executive, Bank of America. 'We select sponsorships that allow us to provide additional value to our clients and customers and this is a perfect match between our co-branded Alaska Airlines products and the footprints of the Pac-10 teams.'
The Pac-10 Women's Tournament will be a four-day event held in Eugene, Ore., on the campus of the University of Oregon. First round games will be played Friday, March 1 and the championship game played on Monday, March 4. The Pac-10 Men's Tournament will be held at the Staples Center in Los Angeles Thursday, March 7 through Saturday, March 9.
About Bank of America
One of the world's leading financial services companies, Bank of America is committed to making banking work for customers like it never has before. Through innovative technologies and the ingenuity of its people, Bank of America provides individuals, small businesses and commercial, corporate and institutional clients across the United States and around the world new and better ways to manage their financial lives. The company enables customers to do their banking and investing whenever, wherever and however they choose through the nation's largest financial services network, including approximately 4,400 domestic offices and 13,000 ATMs, as well as 38 international offices serving clients in 190 countries, and an Internet Web site that provides online access for more than 3 million customers, more than any other bank.
Bank of America stock (ticker: BAC) is listed on the New York, Pacific and London stock exchanges. The company's Web site is www.bankofamerica.com. News, speeches and other corporate information may be found at www.bankofamerica.com/newsroom
The Pacific-10 Conference is the premier collegiate athletic conference on the west coast and is represented by the University of Arizona, Arizona State University, University of California-Berkeley, University of California-Los Angeles, University of Oregon, Oregon State University, University of Southern California, Stanford University, University of Washington, Washington State University. Additional information on the Pacific-10 Conference may be found at www.pac-10.org
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