New York, New York!
July 16, 2002
EUGENE - The University of Oregon will resume offering same-day replays of all 12 of its college football games during the upcoming season following a one -year absence, according to an announcement by Director of Intercollegiate Athletics Bill Moos. The novel twist to the arrangement is not only will all games air throughout the state of Oregon, they also will be carried into the New York metropolitan area for the first time ever.
The school's athletics department, with the help from its television and marketing partner, ESPN Regional, as well as its local Oregon Sports Network affiliate, Chambers Communications in Eugene, will produce all 12 regular-season Oregon football games for distribution in the New York City area by way of the YES Network.
Launched on March 19, 2002, the 24-hour, seven-days-a-week sports and entertainment network reaches approximately 8.3 million homes in New York, Connecticut, most of New Jersey and parts of Pennsylvania. Serving as the anchor for the network, which also broadcasts various professional and collegiate sporting events, are the New York Yankees Major League Baseball team.
The replays also will be distributed throughout Oregon and will be aired the same day as the event along the four-station Oregon Sports Network (OSN). Carrying the telecasts within the state will be KEZI in Eugene-Springfield, KDRV in Medford, KDKF in Klamath Falls as well as KWBP in Portland.
OSN is expected to air its football games throughout Oregon on Saturday night following its affiliates' 11 p.m. newscasts, while the YES Network is expected to do so approximately 2 a.m. (ET) Sunday.
Serving as a vehicle to introduce the arrangement to the East Coast, the Ducks' athletics department erected a billboard measuring 53 feet by 172 feet near Times Square. Located on Broadway at 47th Street, the billboard features a full-length photo of Oregon All-America wide receiver Keenan Howry. However Howry's likeness is not identified my name. The billboard simply states 'We're Back,' followed by 'Oregon Football on,' with the phrase ending with the YES Network logo.
The billboard is scheduled to remain in place until October.
Oregon became one of the first schools in the country to retain its own radio and television rights and form its own network for broadcasts in 1987, thus creating the Oregon Sports Network. Chambers Communications, along with its ABC affiliate,KEZI-TV, resumed its association with the university as the exclusive provider of Oregon football and basketball telecasts in the Eugene-Springfield market in the fall of 2000.
The Ducks' television partner produced 60 live events, coaches shows and seasonal specials last season, and is expected to air more than 70 shows this year.
Oregon is coming off its best football season in school history, as the two-time Pacific-10 Conference champions completed last year with an 11-1 record and a 38-16 win over Colorado in the Fiesta Bowl. The convincing victory prompted a season-ending ranking of second in the country by both the Associated Press and USA Today/ESPN polls.
The Ducks open the 2002 season Aug. 31 at home vs. Mississippi State, with its eight-game Pac-10 schedule including contests against USC, UCLA, Stanford and Washington.
- UO -
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