ADL Inc.'s REAL SPORTS Selected to Market Pac-10 Women's Basketball Tournament
Aug. 23, 2002
SAN JOSE, Calif. -- ADL Inc., the parent company of REAL SPORTS Magazine, announced today that it has been selected by the Pacific-10 Conference to develop and execute marketing strategies and promotional programs for the 2003 State Farm Pac-10 Women's Basketball Tournament, a high-profile event for women's sports which will make its first appearance in San Jose next spring.
The Tournament, to be held March 7-10, 2003, at the HP Pavilion in San Jose, will attract visitors from each of the Pac-10 universities and from the Bay Area community. The event builds on San Jose's tradition of attracting outstanding women's sports events - including the Women's Final Four, Women's World Cup, and the NCAA women's soccer championship, among others, in recent years.
'We're pleased to partner with ADL Inc. to build awareness and attendance for this exciting event in San Jose,' said Christine Hoyles, Assistant Commissioner of the Pac-10 Conference and Tournament Director. 'REAL SPORTS has a proven track record in marketing women's sports products, and we look forward to a successful, well-attended event in the Pac-10's tradition of excellence.'
The 2003 Tournament will be the conference's second, following last year's inaugural event at the University of Oregon. Arizona State University won the championship with an upset of then-No. 2 Stanford.
Joining ADL Inc.'s staff to manage this event is Ellen Markowitz, a sports-marketing professional with extensive experience in grassroots marketing and event promotion. Markowitz joins the organization after recent work with Girl Scouts of the USA and as a consultant to Women's Sports Network, NYC2012, The After School Corporation and PowerPlay NYC.
'Ellen's a strong addition to our team, especially for this prestigious event,' said Amy Love, founder and CEO of ADL Inc. 'Her knowledge and expertise in women's sports is unparalleled. She'll be instrumental in the expansion of REAL SPORTS product offerings in the areas of marketing, public relations and events.
ADL Inc. will work in conjunction with the Pac-10 and its member institutions - as well as the San Jose Sports Authority, Silicon Valley Sports & Entertainment, San Jose's Convention & Visitors Bureau and the event's local organizing committee - to ensure a successful and high-profile event for women's sports and the city of San Jose. Additional information about the 2003 State Farm Pac-10 Women's Basketball Tournament may be found at www.pac-10.org.
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