Cal Men's Basketball Signs New 3-Year Pact With KFRC Radio

Aug. 14, 2003

BERKELEY - The University of California and KFRC Radio (610 AM, San Francisco) have reached a new three-year agreement for the station to provide live coverage of the team's men's basketball games through the 2005-06 season.

The joint announcement was made by Bob Rose, Executive Associate Athletic Director, Communications at Cal, and Doug Sterne, Vice President and General Manager of KFRC.

'We are delighted to continue our partnership with KFRC Radio,' said Rose. 'As we continue to grow our audience for Cal men's basketball, we felt it was critical to have a broadcast carrier that fit our needs. KFRC, under the management of Doug Sterne, is clearly one of the most prestigious stations in the Bay Area. Their broad reach throughout Northern California is clearly a great asset for us.'

'Cal Men's Basketball is primed once again for greatness,' says Sterne. 'We are thrilled to be associated with Coach Braun and his exciting young team as they continue to make headlines and earn national recognition for their program. We are stoked to have Cal Men's Basketball return to KFRC for the next three years.'

KFRC, one of the prime stations in Northern California, first acquired the broadcasting rights to Cal basketball last season - a year in which Ben Braun's club finished 22-9 and advanced to the second round of the NCAA Tournament.

Under the agreement, KFRC will air 27 regular-season games and all possible Pac-10 Tournament and postseason contests this season. In addition, each broadcast will feature 20-minute pre-game and post-game shows.

The station will also provide additional promotion for Cal basketball during the season. As part of the deal, KFRC will continue to air weekly promotional spots, a special 'Cal Bears Replay of the Game' feature on the station's 'J.D. and Cammy Morning Show,' and a Cal coach's show each Tuesday.

Roxy Bernstein will begin his seventh season as the radio play-by-play voice of Cal men's basketball.

The Bears, who open the 2003-04 regular season against Cal Poly on Friday, Nov. 21, return three starters and eight players from last year's NCAA club. Under the guidance of head coach Ben Braun, Cal has made six postseason appearances in the last seven years.

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