OSU Beavers To Broadcast Final Two Games In Spanish
Nov. 4, 2003
CORVALLIS - Oregon State University has signed a two-game agreement with radio station KWBY (940 AM) La Pantera in Woodburn to broadcast the Beavers' final two regular season football games in Spanish, it was announced Tuesday by OSU Director of Athletics Bob De Carolis.
The arrangement was secured by Beaver Sports Properties, the multi-media marketing arm of OSU athletics. KWBY will carry the November 15 home game with Stanford and the Civil War game in Eugene with Oregon on Nov. 22.
Spanish announcer Juan De Dios Andrade will handle the play-by-play and former Beaver and NFL place kicker Joe Cortez will serve as the analyst.
KWBY is based in Woodburn and covers the Portland/Salem market.
This is the first know Spanish radio broadcast to serve the Hispanic population by any of the Northwest collegiate football programs.
'We are excited to be able to reach out to the Latino community and bring them Beaver football through this new partnership with KWBY. The goal is to air two or three big games each year,' said Mark Massari, General Manager of Beaver Sports Properties.
'As the athletic department engages in the Raising Reser project to expand the stadium, the university has also developed a number of targeted initiatives for recruitment and retention of the Hispanic community,' said De Carolis. 'Both entities view this as a vital marketing strategy. We view Spanish language broadcasts an important part of the Oregon State University community and it truly marks our effort to expand Beaver nation,' said De Carolis.
'KWBY views this as an opportunity to continue a tradition of Latino radio 'firsts',' said Don Coss, President of KWBY. 'We were the first radio station in Oregon to offer Spanish programming in 1963, and we are proud to be the inaugural station to bring American college football to our growing Hispanic population. We want these broadcasts to serve as a learning tool and as a way four our Hispanic Oregonians to feel more of a part of their community.'
KWBY will air a 15-minute pre and post game show. KWBY will go on the air at 12:45 p.m. for the Oregon State-Stanford game.