Cal and CSTV Launch DeSean Jackson Heisman Trophy Candidate Website

July 9, 2007

Berkeley - The University of California Athletic Department and website partner CSTV (College Sports Television) today launched a Heisman Trophy candidate promotional website for junior wide receiver DeSean Jackson entitled the1towatch.com

'The 1 to Watch' features flash animation for the introduction before taking the viewer to the main page. Once on the site, fans can navigate eight tabs to find such information as up-to-date video highlights, a player profile and photo galleries.

The four tabs at the top of the page include a 'video' link which allows fans to see packaged highlights of Jackson. Fans can get to know Jackson on a personal level with the '1-on-1' tab, which allows the user to know what his life is like on and off the field. Finally, there is the 'national attention' link which directs the viewer to see what other coaches, players, football analysts and teammates are saying about Jackson.

Additional links provide navigation to CalBears.com, other Cal football all-star candidates, the Cal Bears football page and any breaking news on Jackson.

Jackson is rated as the No. 1 receiver in the nation by The Sporting News and Rivals.com, as well as the No. 1 special teams player by Rivals. He is on several preseason All-America first-team lists and was tabbed by Mel Kiper as the No. 1 junior receiver in the nation. Jackson has 21 touchdowns in 24 career games, and has been Cal's leading receiver for the last two seasons. He led the nation in punt return average and punt return TDs as a sophomore last fall.

Last season Cal and CSTV launched a Heisman Trophy candidate website for running back Marshawn Lynch (marshawn10.com).

the1towatch.com

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