Women of Troy Enter The 'Pink Zone'
Feb. 11, 2009
A proud supporter of the WBCA's 'Pink Zone' initiative, the USC women's basketball team is all set to promote breast cancer awareness during this Sunday's game against Arizona. Fans can get in on the action as well by wearing pink to the 12 p.m. game at the Galen Center on Sunday (Feb. 15). All fans in pink will receive free admission to the game.
The Trojans have been active in the past WBCA activities organized to promote cancer awareness and prevention, and this year's Pink Zone event carries even deeper meaning for the Women of Troy and the basketball world as a whole. In November, the USC team traveled to North Carolina for tournament play and had the privilege of meeting the esteemed NC State head coach Kay Yow. After decades of battling cancer, Yow passed away last month, leaving a powerful legacy as one of the most respected individuals in the game. In Sunday's game, the Trojans will pay tribute to Yow and to the WBCA's Pink Zone initiative by wearing pink shirts during warmups.
The WBCA Pink ZoneTM initiative is a global, unified effort for the Women's Basketball Coaches Association's (WBCA) nation of coaches to assist in raising breast cancer awareness on the court, across campuses, in communities and beyond. The WBCA began the WBCA Pink ZoneTM, formerly known as 'Think Pink', in 2007 as an initiative to raise breast cancer awareness in women's basketball, on campuses and in communities. In 2007, more than 120 schools unified for this effort and helped make the inaugural year a success. In 2008, over 1,200 teams and organizations participated, reaching over 830,000 fans and raising over $930,000 for breast cancer awareness and research.