Tiger Woods Plays Lead Role in New Pac-10 Marketing Campaign

Nov. 26, 2009

WALNUT CREEK, Calif. - Tiger Woods, Stanford alumnus and the world’s top-ranked golfer, will appear in a new promotional spot for the Pac-10 Conference. Woods, fresh off an Australian Masters win in Melbourne last weekend, filmed the spot on Saturday at the 112th Big Game between Stanford and California.

Woods is one of many notable athletes and coaches who have agreed to show their appreciation and support for their school and the Pac-10 Conference by participating in the Conference’s new marketing campaign.

'We were thrilled to have some of the greatest legends of the Pac-10 Conference participate in the filming of the new series of Pac-10 promotional TV spots,” said Pac-10 Commissioner Larry Scott. “Tiger Woods is an influential figure both on and off the golf course, and he will continue to be an inspiration through his support for the Conference.'

The campaign consists of six different television spots and various print advertisements. It features alumni from each of the 10 institutions who have experienced great success beyond their collegiate careers as well as accomplished Pac-10 coaches. The campaign focuses on six defining characteristics of the Conference and its athletes: “Champion,” “Dominance,” “Hero,” “Legend,” “West Coast Appeal' and “Passion.” 

The commercial featuring Tiger Woods will air on Fox Sports Net (FSN) during the UCLA-USC football game (11/28), on ESPN during the Oregon State-Oregon football game (12/3), and on ABC during the Rose Bowl Game (1/1/10).  

The other athletes featured in the campaign are listed below by Pac-10 school: 

Arizona
Jennie Finch – Softball
Annika Sorenstam – Golf
Amanda Beard – Swimming 

Arizona State
James Harden – Basketball
Andre Ethier – Baseball 

California
Kevin Johnson – Basketball
Aaron Rodgers – Football
Natalie Coughlin – Swimming
Mike Montgomery – Basketball (coach) 

Stanford
Tony Azevedo – Water Polo
Kerri Walsh – Volleyball
Summer Sanders – Swimming 

Oregon
Joey Harrington – Football
Aaron Brooks – Basketball 

Oregon State
Jacoby Ellsbury – Baseball
Mike Riley – Football (coach) 

UCLA
Jackie Joyner-Kersee – Track & Field
Baron Davis – Basketball
Ben Howland – Basketball (coach)
Jordan Farmar – Basketball
Tasha Schwikert – Gymnastics 

USC
Pete Carroll – Football (coach)
Lisa Leslie – Basketball
Marcus Allen – Football
Carson Palmer – Football

Washington
Tim Lincecum – Baseball
Hope Solo – Soccer
Warren Moon – Football

Washington State
Drew Bledsoe – Football
Ron Cey – Baseball

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