Former NFL, Super Bowl Executive Steeg Named Director Of Pac-12 Football Championship Game
Longtime National Football League executive Jim Steeg, who built the Super Bowl into the world's premier sporting event and managed all special events for the NFL, including championship games, the Pro Bowl and the Draft, will bring his knowledge and experience to the Pac-10 Conference as a consultant to help plan and execute the inaugural Pac-12 Football Championship game, it was announced today.
The Pac-10, which officially becomes the Pac-12 on July 1, will host its first-ever football championship game at the home stadium of the team with the best overall conference record. The game is tentatively scheduled for Saturday, December 3, 2011 at 3:30 p.m. ET. Steeg will serve as the Director of the Pac-12 Football Championship Game.
"With more than 30 years at the NFL, Jim Steeg is the preeminent expert in building and managing big football championship events," Pac-10 Commissioner Larry Scott said. "Our focus is to create the most exciting and entertaining championship environment in college football and having Jim's innovative approach and expertise will undoubtedly enhance those efforts. We are thrilled to have him leading our team and working with our schools."
"I am excited to have the opportunity to fulfill the vision that Larry Scott has developed for this game and for the Conference," Steeg said. "The unique concept of playing the championship game at a host school will provide a chance to work with all 12 conference members and put their stamp on the event. I look forward to working with Larry, Kevin Weiberg and the entire staff to make this the premier college football championship game."
Steeg spent 35 years with the NFL, including 26 in charge of special events, where he grew the Super Bowl from a championship football game to a week-long extravaganza featuring signature events, including The NFL Experience. He was the driving force behind Super Bowl charitable events that raised more than $50 million for host communities and impacted thousands of children and families in need.
Steeg served as COO of the San Diego Chargers from 2004-2010, during which the team was among the most innovative franchises, enjoying a team record 48 consecutive sellouts and one of the most successful periods in club history. In 2007, the Chargers were named the NFL's most fan-friendly franchise for stadium parking and ambiance by FansVoice.com.