Marquez Joins Pac-12 Networks
WALNUT CREEK, CALIF. - Arturo (Art) Marquez, who's extensive experience in affiliate sales and marketing helped both NFL and MLB Networks achieve success at launch, has been named Senior Vice President of Affiliate Sales and Marketing for the Pac-12 Networks, it was announced today.
Marquez comes to the Pac-12 Network after serving as Senior Vice President of Distribution, Affiliate Sales and Marketing for MLB Network. He will be responsible for establishing and implementing all affiliate operational components for launch as well as setting the national and regional sales and marketing strategies for the Networks.
"Art brings a significant amount of experience in all facets of affiliate sales and marketing to the Pac-12 Networks," President of Pac-12 Enterprises Gary Stevenson said. "He is an accomplished leader, has deep contacts in the industry and has the experience of starting up successful networks. We are very fortunate to be able to add someone as talented as Art to our team."
Marquez got his start in the media industry as a regional sales manager for NBC Cable Networks in 1993. He moved up to Regional Director of Affiliate Relations for NBC in 1996 before becoming Director of Affiliate Sales for Univision Communications in 1997. He led a 14-person national sales team for two years before going back to NBC as a Vice President of Affiliate Sales in 1999. During the three years at NBC, Marquez established the eastern region sales strategy for four networks and the launch of the Olympics on cable: CNBC, MSNBC, ShopNBC and CNBC World.
In 2003, Marquez joined the National Football League as Vice President of Affiliate Sales and Video on Demand for the new NFL Network, managing the VOD and HDTV programming and product delivery to affiliates. He also negotiated master deals with the major multiple system operators.
"What the Pac-12 has created with the national network and six regional networks is really unique and very attractive," Marquez said. "It's a storied Conference with great schools and an unlimited supply of compelling content. People are really going to embrace the new networks and I'm very excited to be on the ground floor to help build it."
In July, the Pac-12 announced the creation of Pac-12 Networks, which will include a national network and six regional networks, in conjunction with four of the nation's largest cable operators: Comcast, Time Warner Cable, Cox Communications and Bright House Networks. The innovative arrangement, set to begin in August 2012, marks the first time a U.S. collegiate conference or any other programmer has launched a collection of networks across a variety of platforms rather than a sole network. And it includes "TV everywhere" rights, permitting the networks to be viewed outside customers' homes on any digital device, such as smartphones and tablet computers, creating a virtual "Pac-12 Everywhere."
The Pac-12 Networks will provide unprecedented exposure for the Conference's athletic and academic programs, producing a total of 850 live events annually - 350 on the national feed and AN ADDITIONAL 500 on the regional feeds -- including every football game and every men's basketball game that isn't carried by national telecast partners ESPN and FOX. Additional events will include spring football, and every sport played by Pac-12 programs including all conference championships.