The Networks Effects on Parents

It’s a good thing the Pac-12 Networks features “TV Everywhere,” because Katie Plum is everywhere.

With four children playing sports, Plum can’t always be on her couch watching her daughter, Lauren, play setter for Oregon. But she can watch the Pac-12 Networks on her iPad in the bleachers of a Poway High School football game, where son Dan is a sophomore. Or she can watch the 100th broadcast by the Pac-12 Networks on her iPad at a restaurant near Long Beach State, like she did last week before daughter Kaitlyn played libero in a match for UC Davis against the 49ers.

The Pac-12 Networks aren’t just letting parents stay better connected to their kids; they’re letting them keep busy as well.

“I would miss a lot of (Lauren’s) matches if it wasn’t for the Pac-12 Network,” Katie Plum said. “I need them right now. I’m always following it. Even when I watch it on my PC, I still tape it and go back and watch it again later. It’s had a big impact on us.”

Last week’s Oregon-Stanford volleyball match was the 100th live event put on by the networks in only 52 days, and there was Katie Plum watching on her iPad while she waited for her other daughter to start playing her match. The Ducks-Cardinal match started at 5:30 p.m. and Kaitlyn’s didn’t begin until 7 p.m., so it worked out swimmingly for Mom.

One of the many appeals of the Pac-12 Networks when they were first introduced was the effect it would have on recruiting and families, especially for student-athletes in Olympic sports. Parents of players in football and men’s basketball have always been able to often see their kids on television, but now it’s possible for athletes in several other sports to get increased exposure.

It might make attending a Pac-12 institution just that much more appealing for a prospective college athlete.

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