The Ever-Expanding Pac-12 Digital Kingdom
Now, you too can open your own sports bar.
OK, maybe it won't have actual customers, tables and food and drink, but thanks to Pac-12 Now, fans have the ability to watch multiple Pac-12 contests literally in the palm of their hands.
With the release of the iPhone and iPod Touch app earlier this month, accessing mutliple streams is even more readily available. All seven Pac-12 Networks are available through the apps, meaning fans can watch different regional networks simuletaneously on different devices or browse them freely on one at a time.
"We've created your own little sports bar on your couch," said Ryan Currier, lead product manager, video for Pac-12 Enterprises. "If there is a team you are interested in and it's playing one of the other channels that you don't get at yoru home, this becomes yoru gateway to access that content. Pac-12 Now is a way to watch all of the teams you want to see play."
The iPhone and iPod Touch app provide much of the same content already being provided by accessing the web on other devices. There is a programming guide to live and upcoming content, condensed games and other on demand video, updated editorial and feature video programming and a live scoreboard.
"The primary objective of the app is to give fans a really easy way to watch Pac-12 Networks, both the live channels as well as highlights and features and all the other digital content," Currier said. "There is content exclusive to the online experience, content you can't get anywhere else."
While the iPad app may be a more suitable device to watch live events because of its bigger screen, Currier said the introduction of the iPhone and iPod Touch app is perfect for fans to enjoy the diverse roster of other digitally-produced video content made available by the Pac-12.
"The iPad is ideal for viewing full games. The iPhone may be better for snacking on other pieces of video content," Currier said. "The iPhone app is great for when you are in motion, when you can't be just in one place for awhile sitting on your couch."
As with all aspects of Pac-12 Enterprises, Currier said the 2 and a half months since the launch have been full of surprises and constant refining and improvements. The digital staff has been continually examining how they are presenting content and video and striving to make it as optimal as possible at all times.
"We are continually tweaking the way we deliver the video experience," Currier said. "It's going to continue to happen over time with different types of content. We're never going to be done. We're going to continue to refine it and make it better for the fan experience. It's an adventure every day. We have a hundred ideas we'd love to be working on. It's just a matter of prioritizing which ones we think can have the most near-term impact."