Oregon State unveils new logo, brand identity

It was a historic day for Oregon State on Monday as the Beavers unveiled a new athletics logo and brand identity program to set the direction of the department for years to come.

According to a release by the school, Nike officials helped work on the brand program for more than two years "to refine and update the celebrated marks of the University, honoring the rich tradition of academics and athletics."

“Oregon State Athletics has undergone a tremendous transformation in the last 15 years and our new brand identity is another sign that the Beavers continue to confidently move forward,” said Director of Athletics Bob De Carolis. “The ultimate goal for the rebrand is to attract high-caliber student-athletes to a contemporary brand, while respecting our heritage.”

In addition to a new logo, all 17 Beavers sports programs will feature consistent logos, colors, lettering and numerals. New merchandise is already available for fans at the online OSU Beavers store.

A few images are located below with a full photo gallery on OSUBeavers.com.


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