Pac-12 Enterprises and NeuLion announce multi-year partnernship
By Pac-12 Enterprises PR staff
SAN FRANCISCO - April 5, 2013 - Pac-12 Digital, part of Pac-12 Enterprises, the content and multiplatform media company for the Pac-12 Conference, has partnered with NeuLion, Inc. (TSX: NLN), the leading enabler and provider of live and on-demand content to Internet-connected devices, to help create a unified digital platform for all Pac-12 universities, while offering Pac-12 fans access to school content from multiple devices, including PCs, smartphones and tablets, it was announced today.
The new partnership will allow Pac-12 Digital to provide a common, video centric digital platform that all member universities will be able to leverage. Ten of the 12 schools will be on the platform from the outset. This groundbreaking approach will let the Pac-12 digital team foster innovation across a common technology platform with an aggregated audience, while member schools can focus on developing engaging digital content chronicling the accomplishments of their talented student-athletes. The all-new network of digital properties will be launched this coming July.
"We are focused on delivering high quality content to Pac-12 fans so that they can develop deeper connections to their favorite teams," said David Aufhauser, Vice President and General Manager of Pac-12 Digital. "With a fundamental shift in the way media is now being consumed we wanted to partner with an expert like NeuLion to provide our fans access to content that is interactive and available to them no matter where they are on any device."
Combining a truly visionary digital media company like Pac-12 Enterprises with the industry-leading technology company, NeuLion, allows the two companies to create a far superior experience for Pac-12 fans. The NeuLion College Platform will provide each member school with a comprehensive suite of digital services to better support their fans and build a digital offering that leverages today's advanced technology and digital media.
"Pac-12 Enterprises and each of their member schools are committed to creating new and compelling content for their fans," said Nancy Li, CEO of NeuLion. "We are excited to have the opportunity to couple our NeuLion College Platform with the tremendous media resources of Pac-12, giving fans a digital experience second to none."
The new agreement will give each member school the tools and resources necessary to build a primary destination for Pac-12 fans with access to content including videos, photos, articles, schedules, stats and much more.
About Pac-12 Enterprises
Headquartered in San Francisco's SOMA district, Pac-12 Enterprises is the new content and multiplatform media company for the Pac-12 Conference, a leader in collegiate athletics that includes 12 of the most prestigious universities in the world. Pac-12 Enterprises was created in 2011 to develop and launch the Pac-12 Networks and Pac-12 Digital and to control the distribution of the Pac-12 intellectual property rights in sports and other Conference initiatives.
Founded in 2000, NeuLion, Inc. (TSX: NLN) offers the true end-to-end solution for delivering live and on-demand content to any Internet-enabled device. NeuLion enables content owners and distributors, cable operators and telecommunications companies to capitalize on the massive consumer demand for viewing video content on PCs, smartphones, iPads and other similar devices. NeuLion's customers include major entertainment, sports, global content and news companies. NeuLion is based in Plainview, NY. For more information about NeuLion, visit www.neulion.com.
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