Cal introduces new logo, visual identity

Athletic director Sandy Barbour ushered in a new era for Cal athletics Wednesday as the university unveiled a new supplemental logo and visual identity in a press conference at the school. Click here to see the full release on Calbears.com.

All 27 athletic programs will feature new lettering and numerals on their uniforms, and most of the unis also will sport a new bear logo. Cal athletics will maintain the script Cal as its primary logo. Merchandise with the new visual identity is already available to fans online at the Cal Bears Shop.

Check out the new duds:

   

Caluniform1

   

Bearsleeve

   

goldjersey

   

jerseysideangle

   

whitebballjersey

   

volleyballjersey


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