Pac-12 Conference relaunches Twitter handle
WALNUT CREEK, Calif. -- The Pac-12 Conference has relaunched its Twitter handle, @pac12, the Conference office announced on Tuesday. The @pac12 handle will primarily focus on Conference-produced content, including pertinent releases and announcements, awards, Championship coverage, and updates on Pac-12 teams and student-athletes.
The league’s handle had been used to promote Pac-12 Conference and Pac-12 Networks content, simultaneously, since the Networks launched in August 2012. With the growth of content on Pac-12 Networks, including more live events, enhanced original programming and exclusive video features, the Conference and Networks both determined it was time to create two Twitter handles to distribute distinct content.
Starting today, Pac-12 Networks will have its own handle @Pac12Networks that is focused on events and content produced by the conference-owned media company. The two accounts will work with each other to promote Pac-12 sports as well as news from our 12 member institutions by re-tweeting or linking to each other when appropriate.
Fans and media interested in content from the Pac-12 Conference are encouraged to follow @pac12 to get league news and information as soon as it is released.