With collaboration and innovation, Pac-12 Football Media Day culminates this Friday

Pack your sunglasses and notebook, because it’s almost time for the Pac-12 Football Media Day.

This Friday, July 26, the Pac-12 Conference will host the west coast portion of its annual football media day at the Sony Pictures Studios Lot in Culver City, CA. Just under a year old, the Pac-12 Networks has been closely working with its Conference counterpart to make this the best Football Media Day to date.

But first, the twelve Conference head coaches travel to Connecticut for the east coast portion of media day that includes interviews with Pac-12 Networks in Hartford and at the ESPN Studios in Bristol.

“Then, they will fly to L.A. on Thursday night to prepare for Friday’s big event,” said Dave Hirsch, Pac-12 Conference Vice President of Communications. “Each university’s head football coach and two student-athletes will be present at Media Day. The sports information director will also be present to assist in conducting interviews.”

The event begins Friday morning at 9:00 AM PT with a welcome and opening remarks from Pac-12 Commissioner Larry Scott from Sound Stage 8 on the Sony Pictures lot.

Unlike traditional media days held in hotel conference rooms, the Pac-12 will host their media day event at Sony Pictures Studios movie lot.

“We like to showcase the fact that we are west coast and part of our footprint is in Hollywood,” said Heather Vaughan, Pac-12 Conference Vice President of Marketing. “This will be the third Pac-12 (Football) Media Day held on a movie lot. By using the studios, it creates a fun and relaxing environment for the coaches and student-athletes. This is a win for everyone because the media is able to capture really great stories.”

The event will be featured on Pac-12.com with live streaming of the main stage podium, video on demand of all coaches and players, video highlights, news and photos available online in order to enhance the experience of coaches, players, media and fans, according to Sam Silverstein, Pac-12 Digital’s Head of Digital Content.

Media Day will have a dedicated site page, which is easily accessible on Pac-12.com. The recent redesign of the website (currently accessible in beta) offers an enriched user experience.

“The new website features responsive design, which adjusts the display automatically depending on the device you use,” said Silverstein. “The website and live stream will work just as well on a tablet or phone compared to a computer.”

For media day attendees, there will be a ‘Pac-12 Now’ App station showcasing the technology including the live-streaming, video on demand, score updates and news capabilities.

Social media will also have a heavy presence throughout the day Friday. Fans can participate by tweeting questions using the official hashtag #pac12fb, which may be asked on the main stage.  Although media day is not accessible to the public, they can follow the event through the live-stream of the main stage and other digital features on Pac-12.com. 

“There will be a social media wall where feeds from Facebook, Twitter and Instagram will be aggregated so anyone walking by can see what the social world is communicating about in conjunction with media day, live during the event,” according to Vaughan.

Pac-12.com will also premiere the new Pac-12 Football Podcast with co-hosts Rick Neuheisel and Mike Yam conducting interviews onsite with players and coaches. The podcast will be available online on Friday following the day’s festivities. Additionally, a two-hour Pac-12 Football Media Day Special will debut Friday at 7:00 PM PT, across all seven Pac-12 Networks.

The Pac-12 Conference will also be celebrating its partnership and presence with the Rose Bowl and will have an area dedicated to the 100th anniversary of the Rose Bowl Game showcasing the trophy, the Pac-12 Championship Trophy, and the Dr. Pepper Coaches’ Trophy.

Media Day also presents the chance for the Conference to highlight its relationship with Fox Sports, which will televise 22 Pac-12 football contests in 2013.

“Because Fox Sports 1 is launching in August, we are using our event to springboard and showcase that new media entity,” Vaughan added. “They will be hosting a Fox Sports 1 media lounge where FS1 talent will be hanging out in. Some of our coaches, VIPs, and some of our own talent might stop by to mix and mingle.”

The integration of various digital media and linear television networks, production operations and coordination of coaches and student-athletes requires and enormous amount of cooperation from a variety of parties.

“It takes every department to pull the event together from compliance approving our ideas to operations to steer logistics to marketing creating the look and feel of the event to PR ensuring media will attend,” Vaughan said. “It truly is a team effort.”

And after months of preparation, the Conference is finally ready to kick off what is sure to be another exciting year of Pac-12 football. 

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