New York Life becomes official life insurance partner and presenting sponsor of 2014 Pac-12 Men's Basketball Tournament
NEW YORK LIFE BECOMES OFFICIAL LIFE INSURANCE PARTNER AND PRESENTING SPONSOR OF 2014 PAC-12 MEN’S BASKETBALL TOURNAMENT
SAN FRANCISCO, Calif. (January 17, 2014) – Pac-12 Networks named New York Life, one of the largest life insurance companies in the world, as the official life insurance partner and presenting sponsor of the 2014 Pac-12 Men’s Basketball Tournament in Las Vegas, it was announced today.
New York Life will receive television tune-in promotions throughout the tournament on Pac-12 Networks and FOX Sports 1, on court and in-arena branding, plus in game promotional tie-ins, as well as a full slate of media inventory and digital assets. New York Life will also have the opportunity to host its customers with premium tickets and VIP hospitality.
“New York Life is an iconic and historic brand that is synonymous with excellence, making it an ideal match with the Pac-12’s heritage as the Conference of Champions,” Pac-12 Networks Executive Vice President of Sales Neil Davis said. “The strength and depth of our teams make the Pac-12 Men’s Basketball Tournament one of the most exciting sporting events in the country and we are thrilled to partner with a world class brand like New York Life to bring it to our fans.”
“New York Life is proud to sponsor the Pac-12 Men’s Basketball Tournament,” said Chris Sorgie, who directs media and strategy for New York Life. “Our agents and employees definitely have something in common with the loyal fans, alumni and students of the Pac-12 schools, who know that teamwork and dedication usually results in championships.”
The Pac-12 Men’s Basketball Tournament will be played March 12 - 15, 2014, at the MGM Grand Garden Arena in Las Vegas for the second year. Last year, Oregon captured the Pac-12 title in front of one of the most dynamic and exciting tournament settings in the country. Raucous crowds enjoyed 11 close games, including eight that were decided by single digits and a tournament record three overtime games.
Tickets to the tournament and special hotel and entertainment packages are available now at pac-12.com/tickets. In addition, fans around the country can watch all 11 games on Pac-12 Networks and FOX Sports 1.
About New York Life
New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States* and one of the largest life insurers in the world. New York Life has the highest possible financial strength ratings currently awarded to any life insurer from all four of the major credit rating agencies: A.M. Best (A++), Fitch (AAA), Moody’s Investors Service (Aaa), Standard & Poor’s (AA+).** Headquartered in New York City, New York Life’s family of companies offers life insurance, retirement income, investments and long-term care insurance. New York Life Investments*** provides institutional asset management and retirement plan services. Other New York Life affiliates provide an array of securities products and services, as well as retail mutual funds. Please visit New York Life’s website at www.newyorklife.com for more information.
*Based on revenue as reported by “Fortune 500 ranked within Industries, Insurance: Life, Health (Mutual),” Fortune magazine, May 20, 2013. See http://money.cnn.com/
**Individual independent rating agency commentary as of 8/1/13.
***New York Life Investments is a service mark used by New York Life Investment Management Holdings LLC and its subsidiary, New York Life Investment Management LLC.
About the Pac-12 Conference
Built on a foundation of academic excellence and superior athletic performance, the Pac-12 Conference is the most successful college sports league in the United States. The Pac-12 has won 462 national championships, more than any other conference, upholding its tradition as the “Conference of Champions”®. The Pac-12 is comprised of 12 prestigious member universities in the western United States, including the University of Arizona, Arizona State University, the University of California-Berkeley, the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of California at Los Angeles (UCLA), the University of Southern California (USC), the University of Utah, the University of Washington, and Washington State University. More info can be found at www.pac-12.com.
About Pac-12 Networks
Headquartered in San Francisco’s SOMA district, Pac-12 Networks is the content and multiplatform media company of the Pac-12 Conference, a leader in collegiate athletics that is made up of 12 of the most prestigious universities in the world. Pac-12 Networks was created in 2011 to develop and launch one national and six regional full-time native HD linear networks available to video programming operators, as well as a network of digital properties dedicated solely to the Pac-12. The linear networks televise hundreds of live sporting events annually and provide 24/7 access to Pac-12 teams and universities. The Pac-12 digital platform includes Pac-12.com, the official athletic websites of member universities, mobile, social media and innovative digital initiatives across the company. The Pac-12 Networks are wholly owned by the 12 member institutions of the Pac-12 Conference.
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