Foster Farms to sponsor San Francisco Bowl Game at Levi's Stadium

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SAN FRANCISCO – The San Francisco Bowl Game Association, organizers of the 13-year old college football bowl game to be played for the first time at Levi’s® Stadium this December, announced today that Foster Farms will be the game’s new title sponsor. The game will henceforth be known as the Foster Farms Bowl.

The 2014 Foster Farms Bowl will kickoff on Tuesday, December 30 at 7:00 p.m. (PST) and feature teams from two of America’s premier conferences, the Pac-12 and Big Ten. The game will be carried nationally in prime time by ESPN.

“We’re very proud and excited to partner with Foster Farms as the new title sponsor of our bowl game,” said Gary Cavalli, the game’s co-founder and executive director. “Foster Farms is a highly-respected, 75-year old, Northern California-based company. They are the perfect naming rights partner for us as we move into a new era at Levi’s® Stadium with an iconic matchup of Pac-12 vs. Big Ten. We look forward to working together with Foster Farms to continue to grow the game.”

Foster Farms has been a family-owned-and-operated company for four generations. Since its founding in 1939, Foster Farms has been committed to providing consumers with the highest-quality, best-tasting poultry products available.

“Nothing brings people together like chicken and football,” said Bryan Reese, Foster Farms senior vice president of marketing, sales and R&D.  “As a longtime Northern California company with roots that date back more than 75 years, Foster Farms is thrilled to sponsor the first college bowl game to be hosted at the state-of-the-art Levi’s® Stadium.  

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