Pac-12 partners with Delta Airlines for Women's and Men's Basketball Tournaments
Delta Air Lines becomes official airline sponsor for Pac-12 Women’s Tournament
SAN FRANCISCO (February 25, 2015) – The Pac-12 Conference and Delta Air Lines announced a new partnership today making Delta Air Lines the official airline sponsor for the 2015 Pac-12 Women’s Basketball Tournament in Seattle. In addition, Delta Air Lines will also receive in-arena branding, hospitality and tickets for the 2015 Pac-12 Men’s Basketball Tournament in Las Vegas.
As an official partner for the Pac-12 Women’s Basketball Tournament, Delta Air Lines will receive on-court and in-arena branding, hospitality and tickets, plus in-game promotional tie-ins, a media plan including television and digital assets to compliment the growing efforts of Delta’s newest hub at Seattle-Tacoma International Airport.
“Delta Air Lines is a Best in Class Company that services the Pac-12 footprint extremely well and aligns perfectly with The Conference of Champions,” Pac-12 Networks Executive Vice President of Sales Neil Davis said. “We are thrilled to have them join us as an official sponsor of the Pac-12 Women’s Basketball Tournament and look forward to continuing to build our relationship in the future.”
“The city of Seattle and the West Coast as a whole are extremely important to us. We are proud to partner with the Pac-12 to bring events such as the women’s tournament to the cities we serve,” Mike Medeiros, Delta’s Vice President of Seattle.
The 2015 Pac-12 Women’s Basketball Tournament will be played March 5-8 in Seattle’s KeyArena and will feature three teams ranked in the top 25 and five teams with 20-or-more wins this season. The Pac-12 Men’s Basketball Tournament will be played March 11-14 at the MGM Grand Garden Arena in Las Vegas. Pac-12 Networks will televise 10 of the 11 women’s tournament games and eight of 11 games in the men’s tournament.