Pac-12 and New York Life extend partnership
New York Life to continue as official presenting sponsor of Pac-12 Men’s & Women’s Basketball Tournaments
as well as an official sponsor of Pac-12 Olympic sport Championships
SAN FRANCISCO – The Pac-12 announced today an extension of its partnership with New York Life. With the extension, New York Life will continue as the official presenting sponsor of the Pac-12 Men’s and Women’s Basketball Tournaments, as well as an official sponsor of Pac-12 Olympic Championship events, including beach volleyball, men’s and women’s cross country, women’s gymnastics, men’s and women’s golf, women’s lacrosse, men’s and women’s rowing, men’s and women’s swimming and diving, men’s and women’s tennis, men’s and women’s track and field and wrestling. Today’s announcement continues New York Life’s partnership with the Pac-12, which started during the 2014-15 season.
As presenting sponsor of the two Pac-12 flagship basketball tournaments, New York Life will continue to receive on-court and in-arena branding as well as in-game promotional tie-ins, a full slate of media inventory, and digital assets and tune-in promotions throughout the tournaments on Pac-12 Networks, ESPN and FOX Sports 1. In addition, New York Life will continue to be the presenting sponsor of Pac-12 Networks’ Men’s Basketball Pregame Shows throughout the season.
"We are thrilled to extend our partnership with New York Life and for their continued support of our flagship basketball and Olympic sports championships,” said Neil Davis, Pac-12 Networks Executive Vice President, Integrated Sponsorship & Sales. “We look forward to together promoting Pac-12 sports and delivering value to New York Life’s business.”
The Pac-12 Women’s Basketball Tournament presented by New York Life will be played March 1-4, 2018 at KeyArena in Seattle, Wash. while the Pac-12 Men’s Basketball Tournament presented by New York Life will be played March 7-10, 2018 at T-Mobile Arena in Las Vegas, Nev. For the women’s tournament, Pac-12 Networks will provide live coverage of 10 of 11 games with the Pac-12 championship game on March 4 airing on ESPN2. For the men’s tournament, Pac-12 Networks will provide live coverage of eight of 11 games while FS1 will provide live coverage of three games, including the Pac-12 championship game.
“We are pleased to partner once again with the Pac-12 and to contribute to the collegiate basketball community, one of the most passionate in sports," said Kari Axberg, head of consumer and brand marketing, New York Life. "We are looking forward to another season of great game play on the court, and to working with the Pac-12 to deliver stellar experiences for fans both in the arena, and at home across the country.”
Regular season action for Pac-12 Men’s Basketball gets underway with Pac-12 Networks’ Full Court Friday on Friday, Nov. 10, featuring coverage of 10 games across the Networks. Television coverage of Pac-12 Women’s Basketball tips off on Friday, Nov. 17 with Stanford hosting UC Riverside.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 51 of the last 57 years, with 501 NCAA team titles overall. The Conference comprises 12 leading U.S. universities. The University of Arizona, Arizona State University, the University of California-Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to www.pac-12.com/conference.
About Pac-12 Networks
Pac-12 Networks is the innovative TV and multimedia company of the Pac-12 Conference and is the first such company to be wholly owned by 12 universities. Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites and Pac-12 Now, its TV Everywhere service. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media. With headquarters in San Francisco’s SOMA District, Pac-12 Networks draws on the creative, entrepreneurial and technological culture of the Bay Area and nearby Silicon Valley. For more information, go to Pac-12.com.
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