Inside ASU Football With Coach Koetter

June 29, 2001

This will be the last installment from me before going on vacation and gearing up for Camp Tontozona. The summer conditioning program is right on track and the players will be taking a few days off over the July 4th holiday. They certainly deserve the break as the commitment level has been fantastic.

The main point of this article is to talk about the Mission Statement of ASU Football. We, as a football staff, take this very seriously and have put a lot of time and effort into it. As with any mission statement, it is an ongoing process. As we become increasingly familiar with ASU, I am sure there will be some subtle changes made, but the main objectives and the philosophy behind it will stay the same. We want to make it crystal clear that our mission will always be aligned with that of the University and the Athletic Department as a whole.

With that, the mission of ASU Football is to provide a process of achieving excellence. Excellence in all areas: Academics, Athletics, and Social. A brief outline of our exact objectives can be found below:


I. The Arizona State football program's mission is to provide a process of achieving excellence.


A. Win non-conference games, PAC-10 Championship, and the Rose Bowl.

1. Excellence in recruiting.
a) Staff Work Ethic
b) Facilities
c) Official and Unofficial Visits
d) Publicity
e) Team Chemistry
f) Strategy

2. Excellence in physical and personal development.
a) Players
1) Physical Development
2) Skill Development
3) Personal Development

b) Football Staff
1) Staff Expectation
2) Football Strategy

3. Successful organization.
a) Administrative Support
b) Resources
c) Shared Vision
d) Leadership Skills

B. Obtain a minimum team GPA of 2.5, and have 90% retention rate of our scholarship athletes.

1. Weekly meeting with position coach.

2. Daily study table/Academic Game Plan

3. Grade and class checks.

4. Tutorial program.

5. Scheduling for success.

C. Enhance football program involvement within the community.

1. Community service. (Minimum 1 project per semester.)
a) Thanksgiving at the Salvation Army
b) UMOM renovation
c) Books for Brooks
d) MS Walk on the Wild Side

2. Write appropriate thank-you notes. (Summer jobs, media, fans, boosters, etc.)

3. Acknowledge and thank fans and supporters at every media opportunity.

4. Fan appreciation days. (Spring game, Fan Photo Day, etc.)

To expand on a couple of points - the GPA minimums and retention rates are set to increase the graduation rate over the long haul. Current graduation rates are measured based upon the class that entered six years ago. Most of those student athletes are long gone, so the best thing for us to do is focus on retaining our current players and recruiting new players with a strong desire to graduate and the ability to contribute to a championship team. In the area of citizenship, we look for student athletes who we all feel comfortable with in our community and that we would trust to baby-sit our own children.

In a nutshell, this is how we feel you build a program. It sounds easy enough, but we all know that there will be bumps in the road along the way. I hope everyone is having a great summer and looking forward to football season as much as we are.


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