University of Oregon, FANSonly Launch

Aug. 30, 2001

CARLSBAD, Calif. - Today, the Oregon Ducks and the FANSonly Network launched, a ground-breaking site featuring Heisman Trophy candidate Joey Harrington. The site is an extension of Oregon's on-going relationship with Student Advantage's FANSonly Network, the largest and most trafficked on the Web for college sports.

'This is a continuation of what we started with the billboard in New York to promote Oregon football and the University of Oregon,' Harrington said. 'I hope the site lets the fans get to know me a little better. It should be a lot of fun!'

'This site reflects Oregon's innovative approach to promoting Joey Harrington and its football program,' said Jeff Cravens, vice president and general manager of the FANSonly Network. 'Oregon wanted to create a unique product, and our staff delivered a site that has set a new standard for Heisman hopefuls in terms of design, content and interactivity.'

The site features:

  • Complete biographical and statistical information, updated following each game,
  • Harrington-specific feature stories and related news,
  • 'Ask Joey' - the fans' direct link to the Heisman Trophy candidate. Harrington will answer several questions from the fans throughout the season,
  • 'Online Chats' - A new live chat at least once per month and transcripts of completed chats,
  • Exclusive Audio/Video Content - general and game-related,
  • 'Joey Wallpaper' - a variety of creative, downloadable desktop wallpapers for the fans,
  • 'Photo Galleries' - a pictorial recap of each game as well as special events involving Joey,
  • 'Fans Speak' - a bulletin board aggregating the fans' thoughts of and well-wishes for Joey and the Ducks,
  • 'What They're Saying' - a compilation of quotes on Joey from coaches around the country,

    From a production standpoint, the site features: a Flash intro animation and Flash navigation, Random background pictures and animations that play between page loads, Cursor trails that follow the mouse, Optional sound effects, Vector graphic animation produced from video, and animated menus take advantage of Flash 5 and ActionScript. High-quality photographs, with editing in Photoshop and Fireworks, allow for eye-catching backgrounds and desktop wallpapers. The site also takes advantage of FANSonly's publishing system and database tools, allowing for fan polls, e-postcards, photo galleries, and more.

    About FANSonly
    Student Advantage's FANSonly Network is the largest and most-trafficked on the Web devoted exclusively to college sports. Through its Official Athletic Sites, the FANSonly Network provides online brand management, content delivery, consumer marketing and business/commerce solutions to 121 university athletic departments and conferences throughout the country. serves as the network hub for individual Official Athletic Sites.

    About Student Advantage
    Founded in 1992, Student Advantage, Inc. (NASDAQ: STAD) is the media, marketing and commerce connection for millions of college students and the businesses and universities that serve them. Student Advantage reaches students online through its award-winning websites, and, and offline through the Student Advantage Membership and SA Cash Programs. The company serves its corporate partners by providing sophisticated integrated marketing solutions as well as events and promotion services through SA Marketing Group. Additionally, Student Advantage supplies information services, Internet content and data management services to colleges and universities.

    This announcement may contain forward-looking statements, which are based on current expectations and involve a number of risks and uncertainties. There are a number of important factors that could cause actual results to differ materially from those expressed in any forward-looking statements made by Student Advantage. Investors are directed to consider the risks associated with doing business with colleges and universities, doing business on the Internet, the volatility of Internet stocks in general, the cyclical nature of the Company's business and other risks, the company's progress to profitability and uncertainties discussed in documents filed by the company with the Securities and Exchange Commission including, without limitation, under 'Risk Factors That May Affect Future Results' set forth in Student Advantage's Quarterly Report on Form 10-Q. We undertake no obligation to publicly release the result of any revisions to these forward-looking statements, which may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

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