Coca-Cola to Hold NCAA Final Four Viewing Party on April 7

March 31, 2003

TEMPE, Ariz. - Coca-Cola will host a free NCAA Final Four Viewing Party for students and other members of the Arizona State University community Monday, April 7 at Wells Fargo Arena.

Doors at Wells Fargo Arena will open at 5:30 p.m. with the NCAA championship game tipping off at 6:15 p.m. Fans can watch the game, play in EA Games March Madness tournaments or compete in other games and activities to win prizes. Games and competitions will be held during commercial breaks, and free food and Coca-Cola beverages will be provided at the event, which kicks off the ASU Student Alumni Association's 'A Week.'

Coca-Cola will be giving away over $8,000 in prizes in competitions and random drawings, including EA Games PS2 video games, Westcor shopping gift certificates, CD players, suite tickets to Phoenix Suns, Phoenix Coyotes and Arizona Rattlers games, NCAA souvenir basketballs, shirts, pennants and many more prizes.

For more information, call or email Janell Holas, the ASU campus marketing manager for the Phoenix Coca-Cola Bottling Company, at (480) 345-3086 or

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