KWBY to Broadcast Beaver Football in Spanish
Aug. 9, 2004
Corvallis, Ore. - Oregon State University Athletics is pleased to announce for the second straight year KWBY Radio 940 (AM) La Pantera will broadcast Beaver football in Spanish. The arrangement was secured by Beaver Sports Properties, the multi-media marketing arm of OSU Athletics.KWBY, located in Woodburn and serving the Portland and Salem markets is scheduled to air five games this fall. The broadcasts begin with the home opener Sept. 18 vs. the New Mexico Lobos. The crew will rejoin Beaver football Oct. 16 at Husky Stadium against Washington, Oct. 30 at the University of Arizona, Nov. 6 against the defending Associated Press national champion USC Trojans and for the playing of the 108th Civil War.'We view Spanish language broadcasts as an important part of the Oregon State University community and it truly marks our efforts to expand Beaver Nation.' OSU Director of Athletics Bob DeCarolis said.Juan De Dios Andrade will handle the play-by-play duties with Javier Cervantes and former Beaver standout kicker Jose Cortez handling color analysis.'We are excited to be able to reach out to the Latino community and bring Beaver football to this population through our partnership with KWBY.' Mark Massari, general manager of Beaver Sports Properties said.In addition KWBY will carry a 15-minute pre and post game show. 'KWBY views this as an opportunity to continue a tradition of Latino radio firsts,' Don Coss, president of KWBY Radio said. 'We were the first radio station in Oregon to offer Spanish programming in 1963 and we are proud to be the inaugural station to bring American college football to our growing Hispanic population. We want these broadcasts to serve as a learning tool, and as a way for our Hispanic Oregonians to feel more of a part of their community.'