USC To Host 4th Annual 'Dribble for the Cure' On Oct. 25

Sept. 30, 2009

LOS ANGELES - USC head coach Kevin O'Neill will lead the men's basketball team in hosting the 4th Annual 'Dribble for the Cure' event on the USC campus on Sunday, October 25 beginning at 11 a.m. The athletes will lead participants through a 'dribble' course across campus, all while dribbling basketballs to raise funds for Children's Hopital Los Angeles (CHLA) and the Pediatric Cancer Research Foundation (PCRF) and to increase awareness for children with cancer. Following the fund-raising festivities, the 2009-10 men's basketball team will be on display for the annual Cardinal & Gold scrimmage to be held at 2 p.m. in the Galen Center.

The 'Dribble for the Cure' is modeled after the very successful 'Al's Run' at Marquette University that has raised more than $9 Million for children's health in its 31-year history. Much like popular run/walks, participants register and help to raise funds for the charities by seeking pledges from friends and family.

The festive annual fundraiser will begin and end at the Galen Center. Participants will be able to meet members of the USC men's and women's basketball teams, as well as get autographs and take photos. At the start/finish line there will be booths with games, prizes, exhibits and much more. Prizes will be awarded to the top individual fundraiser as well as top individual, corporate, school and USC student organization fundraising teams. One individual raising at least $1,000 in pledge money will be afforded the opportunity to make a half-court basketball shot for a chance at winning $10,000!

All registered participants will receive an official 'Dribble for the Cure' T-shirt and goodie bag, as well as free admission to the first basketball exhibition game of the season, the Cardinal & Gold Game. This will be the first chance for Trojan fans to see the 2009-10 team, which features the return of last season's leading scorer senior Dwight Lewis, talented sophomores Nikola Vucevic and Leonard Washington, junior guards Marcus Simmons and Donte Smith and the addition of UNC transfer power forward Alex Stepheson.

Half of the net proceeds from the event will go to the Pediatric Cancer Research Foundation, which grants money to researchers working on finding a cure for children's cancer, and half will go to Childrens Hospital Los Angeles for the treatment of children with cancer.

These two charities are at the forefront of the fight against children's cancer, a disease that takes the lives of more kids than any other. Every day in the USA, about 35 children are diagnosed with cancer. Fortunately, the survival rate for some types of pediatric cancer has risen to 80 percent today, but the number of children getting cancer continues to rise almost 10 percent each year. These two organizations seek to continue to increase the survival rate and the quality of life for young cancer patients everywhere.

For more information about the 'Dribble for the Cure,' contact Nancy Franks, Executive Director, PCRF at (949) 859-6312 or go to

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