State Farm To Be Presenting Sponsor Of Rivalry Series Between ASU And Arizona In All Sports

Oct. 21, 2009

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State Farm Insurance has announced that it has entered into a multi-year marketing agreement with the athletic departments of Arizona State University and The University of Arizona to sponsor the rivalry athletic games and a special student competition between the two flagship universities.

The collection of games and competitions will be called The State Farm Territorial Cup Series, a named inspired by the trophy awarded to the winning football team in their annual tilt.

Each academic year points will be awarded to the winning team or school at the conclusion of 17 rivalry sports competitions or series. The university with the most points at the end of the academic year will earn the new State Farm Territorial Cup Series Trophy in addition to bragging rights in the state. The new series trophy is being hand crafted by Reed & Barton, a silversmith located in Massachusetts that created the original Territorial Cup Trophy back in 1899. This new trophy will be unveiled in the spring and will be ready for the 2009-2010 State Farm Territorial Cup Series champion to take home.

More importantly, State Farm will donate $20,000 to each university's education scholarship fund to help deserving students.

State Farm will also sponsor the 'ASU/UofA Food Fight,' a year-long canned food drive and competition between the two universities to help end hunger in Arizona.

State Farm will be supporting their relationship with the two schools through fan promotions as well. The first will begin today and run each week up to the rivalry football game on November 28th. ASU and University of Arizona fans can win a pair of game tickets and an authentic autographed split design helmet each week in the State Farm Territorial Cup Sweepstakes. ASU fans can enter by texting SFASU to 25866 and Arizona fans can enter by texting SFUA to 25866.

'The aim of this comprehensive sponsorship is to not only spotlight athletic programs offered by each university, but also to help alleviate hunger in the community and address the reduction in educational funding each university is currently experiencing,' said State Farm Vice President-Agency Mike Dannewitz. 'State Farm is proud to be a part of such a storied past of two nationally renowned universities, and we wish luck to both schools in the State Farm Territorial Cup Series.'

'What makes this partnership unique is its focus on two issues central to the Arizona community in these trying times: education and hunger. We are pleased to join with State Farm and The University of Arizona to tackle these two important challenges in a fun and spirited way,' said Lisa L. Love, ASU's Vice President for University Athletics.

'The University of Arizona is proud to partner with State Farm and ASU to formalize our rivalry competitions, while simultaneously raising scholarship money for our student-athletes,' said Jim Livengood, Athletic Director for the University of Arizona.

'State Farm's good neighbor tagline is more than just a slogan; it's the cornerstone for the way the company interacts with customers, their communities and with partners,' said Gary Knudson President of AdSport who negotiated the agreement on behalf of State Farm: 'The goal for all of us is to create and build a platform that not only recognizes outstanding athletic performances but also acknowledges excellence in the classroom and the community.'

'Reed and Barton is delighted to be creating the new State Farm Territorial Cup Series Trophy', stated Sara Carcieri, VP Marketing. She continues, 'It is a remarkable story that the Massachusetts based company that started as silversmiths in 1824, and manufactured the first trophy for one of the oldest college sports rivalries dating back to 1899, will be designing and manufacturing the new trophy 110 years later.

Sun Devils or Wildcats? Wildcats or Sun Devils? Arizonans have long argued over which school has the best sports teams. Now they finally have a way to settle the long-running argument.

About State Farm Insurance:
State Farm insures more cars and homes than any other insurer in Arizona and the U.S., is the leading insurer of watercraft and is also a leading insurer in Canada. State Farm's 17,700 agents and 68,600 employees serve 81 million policies and accounts - more than 78.7 million auto, fire, life and health policies in the United States and Canada, and more than 1.9 million bank accounts. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. For more information, please visit® or in Canada®.

About Arizona State University Athletics:
Arizona State University's athletic department sponsors 21 varsity sports, nine for men and 12 for women. The university is an NCAA Division I member and has been part of the Pacific-10 Conference since 1978. A student body of more than 67,000 is represented by more than 500 student-athletes. Founded in 1885, the school became known as Arizona State University in 1958.

About The University of Arizona Athletics:
The University of Arizona's athletics department embraces competition in 19 sport programs for men and women. A member of the Pacific-10 Conference since 1978, the UA is a NCAA Division I member and the state's only member of the Association of American Universities. More than 500 student-athletes are part of a student body of some 37,000. The University was founded in 1885.

For more information, contact State Farm's Quinton 'Gus' Miranda at 480-293-6017.

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