A.D. Report Feb. 1 -- Football Season Ticket Prices Update
Feb. 1, 2010
Corvallis, Ore. -
I want to thank loyal Beaver fans near and far for your input and feedback. I hear from you on many topics and, as a result, we’re creating some new and exciting opportunities for home football games. Specifically, we’re rolling out some lower prices in certain sections that we hope will give more people the chance to experience the Beavers in action. The immediate goal is to create more options at different price points for everyone who wants to become a season ticket holder. We’re also hoping this will move us toward our long-term goal to expand Beaver Nation by roughly doubling our donor base by 2012.
This is the first time we’ve scaled back ticket prices since 2000—well before the new east side opened in 2005 and the south side upgrade in 2007. Ticket prices are just the start of all we have to be excited about. Think about it. We have a great home schedule in 2010 highlighted by USC and Oregon. Our program will have continued leadership from Mike Riley, who could become the Beavers’ all-time winningest coach this fall. And we’re returning a vast majority of our players. In addition, consider these stats:
· We’re the only Pac-10 team to finish in the conference’s top three in each of the last four years.
· We were ranked as high as No. 13 last season.
· We’re coming off our fourth consecutive winning season—the longest since a five-year run between 1966-’70.
· We exited the decade as the third-winningest program in the Pac-10 and have the second most bowl victories (6).
In a future A.D. Report, I’ll be rolling out more details regarding ticket prices. But here’s an example of where we’re heading. We’re offering a season ticket in our newly named “Valley View” level (Stadium map)—sections 211-214, rows 9 and up, and sections 224 to 227, rows 9 and up -- on the north and south ends of the east side —for $149 with no associated BASF (Beaver Athletic Student Fund) donation. Last year’s ticket in this section cost $252 plus a $100 donation—for a $203 savings.
For all you current season ticket holders, there will be no rise in BASF rates per seat. In a few sections on the north and south ends of the east side, donations-per-seat have been reduced. Season ticket costs will be $256 this year, a $4 increase over last season due to the non-conference home opponent being Louisville vs. 1-AA opponent Portland State last season -- Online season ticket renewals will be available the week of Feb. 8, 2010 (look for more information Monday) and for more information on new season ticket orders please call 1-800-GO-BEAVS.
Our staff has heard you; we’re listening; and we’ve taken your feedback to heart. We want to make our games accessible to as many members of Beaver Nation as possible. We want to offer prices that allow more fans to participate and share in the excitement of our football program’s great future and the game-day atmosphere.
This move is an early step in our effort to expand Beaver Nation—as one strategy through season ticket purchases. While filling Reser Stadium will always be a priority, it’s also important that we expand our base of support through a second strategy, which centers on BASF donations—regardless of ticket sales—as I’ve communicated consistently during the past few years.
We want to spread the word far and wide that we’re working on a concerted effort to expand Beaver Nation—“12,000 strong by 2012.” This means we roughly need to double our donor base in the next few years.
Our goal is to expand our base of support beyond Reser Stadium. We’re looking to increase our numbers to sustain a broad-based sports program that can compete in the Pac-10 and nationally. We don’t care how many zeros you write on your check; that’s up to you. We just need you to climb on board and be one of the 12,000 if you’re not already. If you are already a donor, consider recruiting a new $100-a-year donor. If we all did this, we’d have no problem meeting our 2012 goal. And remember, each and every dollar helps our student-athletes by providing a college education and life-changing opportunities (donate here).
Again, I want thank you for your feedback. Your passion and pride in Beaver athletics is contagious. With our new ticket options, I’m hoping even more fans will be able to catch the fever. Stay tuned for a future A.D. Report with more ticket details.
Past A.D. Reports