ASU Football Season Ticket Prices Announced for 2010

Feb. 2, 2010

TEMPE, Ariz.-- Arizona State University athletics announced pricing for the 2010 football tickets today, which includes a simplified pricing structure reducing the number of price points from 17 to 7 with 64-percent of seats priced at less than $200 for the season.

'In reducing the number of price points in Sun Devil Stadium, our goal is to offer a variety of ticket options for every budget.' said Lisa Love, Vice President for University Athletics. 'We have been the Valley's Hometown Team since 1897 and all of our success is due to the support of this community. Therefore, we want to make every effort to make Sun Devil Stadium accessible, especially in these difficult economic times.'

Highlights of the new pricing structure include:
- Simpler pricing model
- No price increases over 2009
- Great seats to fit every budget
- 47% fewer seats require a Sun Devil Club Annual Fund Contribution

2010 Ticket Pricing Map (Feb. 2, 2010)

Sun Devil Athletics is committed to excellence in service as we strive to increase our base of loyal Sun Devil fans. Beginning in 2009, we improved the game day experience to be more fan and family friendly with longer tailgating hours and the introduction of the Devil's Lair tailgate party in the air-conditioned comfort of Wells Fargo Arena. Making season tickets more affordable through this simplified pricing model is the next step in making the Valley's original hometown team more accessible to the community.

Along with the simplified pricing, several new options for purchasing tickets have been introduced, making it easier for fans to cheer the Sun Devils in 2010. In addition to calling or stopping by the Sun Devil Ticket Office, Sun Devil Athletics is introducing two new ways to purchase:
- Online (beginning in February)
- Sun Devil Sales Center: offering the opportunity to check availability, request seats and complete your season ticket purchase

Several improvements have also been made to the parking options for 2010. ASU will now offer three parking lots that do not require a Sun Devil Club Annual Fund contribution. Also, the minimum Annual Fund contribution required in the North reserved, Lot 3 Reserved and Whiteman Tennis reserved has been reduced to be accessible to more Sun Devil Club members. Season ticket holders will now have the option to purchase one parking pass for every two season tickets instead of the previous limit of one pass for every four tickets. All season parking passes will be $105. Parking will be assigned first by Priority Points, then on a first-come, first-served basis in the season ticket holder lots and based on Priority Points in Sun Devil Club lots.

Season Ticket Holder Benefits:
· Guaranteed seat for every home game
· Discount over single-game pricing
· Opportunity to purchase additional single-game tickets before the public and at a 50% discount
· Option to purchase season parking based on a Priority Points, then on a first-come, first-served basis in Lot 2, Packard Drive Structure or the Disabled Lot
· Priority on Bowl game and away game tickets

Sun Devil Club Member Benefits*
· All benefits listed above PLUS
· Option to purchase season parking based on giving level and priority points in Sun Devil Club lots
· Priority Points to upgrade your seats each season
· Subscription to Maroon & Gold Illustrated
· Help to provide educational support for more than 450 student-athletes through your contribution

*These additional benefits are available to all season ticket holders that contribute to the Sun Devil Club Annual Fund through their season ticket Annual Fund Contribution, or by donating a minimum of $100 above your season ticket purchase.

Renewals for existing season ticket holders will be mailed on March 1st. Current season ticket holders already enrolled in a payment plan will be contacted by Sun Devil Athletics regarding any reduction in balance. Those enrolled in a payment plan are also welcome to contact a Sun Devil Athletics representative at their convenience by calling 480-727-0000.

New season ticket sales will begin on Monday, February 1st. Tickets can be purchased online at, by calling 480-727-0000 or in person at the Sun Devil Ticket Office. Sun Devil Athletics will also host several events allowing fans to visit Sun Devil Stadium and choose their seats for the 2010 season. These events are planned for the following dates:
·   Saturday, April 10th
·   Saturday, April 17th
·   Saturday, April 24th
·   Saturday, May 1st
Times to be announced.

Information regarding student ticket prices will be available in March.

On the field defense will once again be a strength for the Sun Devils. After finishing last year ranked 13th in the nation it will be led by Pacific-10 Conference Freshman Defensive Player-of-the-Year, linebacker Vontaze Burfict. The offense will sport a new look with Noel Mazzone at the helm, bringing his high-octane, up-tempo style of offense, which will be led by three young quarterbacks vying to be the Sun Devil's leader in 2010. Coach Dennis Erickson selected Mazzone from an impressive list of candidates because of his experience in developing great players such as Philip Rivers, Jerricho Cotchery, Laveranues Coles, Deuce McAllister, Rudi Johnson and Carnell Williams.

The Sun Devils will host a 6-game home schedule in 2010 that includes conference foes Oregon, Washington State and UCLA.

The 2010 Sun Devil Football season kicks off Saturday, September 4th.

2010 ASU Football Schedule*
Sept. 4 -- TBA
Faculty/Staff Appreciation Night
Sept. 11 -- Northern Arizona 7 p.m.
City of Tempe Night
Sept. 18 -- at Wisconsin
Sept. 25 -- Oregon 7 p.m.
Family Weekend/Hall of Fame Game
Oct. 2 -- at Oregon State
Oct. 9 -- at Washington
Oct. 16 -- Open date
Oct. 23 -- at California
Oct. 30 -- Washington State
Nov. 6 -- at USC
Nov. 13 - Stanford
Champions Weekend
Nov. 26 - UCLA
Senior Day
Dec. 2 -- at Arizona (ESPN) 6 p.m.

*Dates and times subject to change

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