Cal Men's Swimming and Diving Signs Deal with Arena

Feb. 16, 2010

TOLENTINO, ITALY - Arena, one of the leading sports waterwear companies in the world, is set to supply technical equipment for the next two seasons to the University California men's swimming and diving team, one of the United States' most respected college swimming programs with its long and storied history of success, it was announced by the Italian-based company.

The Cal men's swim team currently features some of the most widely recognized swimming talents in the world, including 2009 NCAA champion in the 50 and 100 free Nathan Adrian, considered among the top freestylers in the world. Adrian is the defending world champion in 100-meter (short course) freestyle. Recently, Adrian represented the USA squad this past December at the 'Duel in the Pool' in Manchester, England, winning both the 50 (20.71) and 100-meter (short course) freestyle (45.42) wearing an Arena X-Glide suit. His time in leading off the 400-meter freestyle relay (short course) of 45.08 established him as the fastest man in the world in that event for 2009.

Alongside Adrian, the Golden Bears have Slovenian standout Damir Dugoniic, the 2009 NCAA champion and current NCAA record-holder in the 100-yard breaststroke (50.86). Another outstanding breaststroker for Cal is senior Sean Mahoney, who was the NCAA runner-up in the 200 breaststroke in 2009, narrowly missing an NCAA title. Additionally, the Bears have talented individual medley swimmers in Estonians Martti Alijand, the 2009 Pac-10 champion in the 200 IM (1:43.21), and Martin Liivamagi, who owns the Cal school record in the 400 IM (3:43.55). All told, Cal boasts 12 athletes who finished the 2009 long course season ranked within the Top 40 in the world in their respective events.

Several other champions have studied and trained at the University of California; including Matt Biondi, winner of eight Olympic medals; Milorad Cavic, the current 50-meter butterfly world champion and Arena Elite team member; and Duje Draganja, the 50-meter short course freestyle world champion.

Heading up the Bears' outstanding swimming program is Dave Durden, 34, who is in his third season at Cal. Prior to arriving in Berkeley, Durden was the head coach at Maryland for two seasons and after spending five years at powerhouse Auburn, where he was part of a staff that won six national titles (men and women) over a four year stretch.

'After having already signed Auburn, this partnership with one of the most prestigious and historical universities in the United States represents another great achievement for Arena in the general framework of the brand's coming back to the U.S. market,' said Giuseppe Musciacchio, Arena Marketing Director. 'We are back as a Cal sponsor, just like we were during the 1979 and 1980 seasons when the Bears won their last NCAA titles. We wholeheartedly believe in the University and coach Durden's plans, which are aimed at building a solid, winning team with a strong group of athletes consisting of young, as well as more experienced, talents.'

'Arena is the perfect company for us,' said Durden. 'They bridge our past successes as our sponsor during Nort's (Thornton) first NCAA championships at Cal, to our future successes at the NCAA, national and international levels. We are with Arena because, not only do they have the pulse of the technological advancements that are occurring in our sport, but more importantly, they have the pulse of world class athletes. We could not be happier to be a part of the Arena family.'

The next important date for the Cal swimmers will be March 3-6 at the Pac-10 Men's Swimming Championships in Long Beach. From there, the Bears will be competing at the 2010 NCAA championships, March 25-27 in Columbus, Ohio.

Arena is distributed in the United States by Arena Swim USA, based in Carlsbad, California.

Since 1973, Arena creates and markets waterwear products for competitive swimmers and swim-fans and it is recognised as one of the premium brands for high quality swimwear and equipment. Over the last 36 years, the Company has developed a strong expertise in developing best in class products with particular focus on the Pool segment, while also gradually expanding into the Leisure/Beach segment.

Currently, Arena operates with commercial subsidiaries in Italy, France and Germany and through a network of worldwide distributors and licensees. The Arena brand is present in 80 countries worldwide, out of which 70 are directly managed by the Arena Group (6 through commercial subsidiaries and 64 through distributors and licensees), while in the Far East (10 countries) the brand is owned and managed by the Descente Group.

The genuine liaison of Arena to the world of sport and in particular to swimming competitions is enhanced by sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs.

The Arena Elite Team of international swimming stars, includes Champions such as the many-times Olympic champion Aaron Peirsol (USA 26), gold medal in the 200m backstroke and in the 4x100m medley relay at the World Championships in Rome and gold medal in the 100m backstroke and in the 4x100m medley relay at the Olympic Games in Beijing; the Brazilian champion Cesar Cielo (22), gold medal in the 50m freestyle and in the 100m freestyle at the World Championships in Rome as well as a gold medal in the 50m freestyle in Beijing; the Frenchman Alain Bernard (26), world silver in Rome and Olympic gold in Beijing in the 100m freestyle; the German Paul Biedermann (23) world champion in the 200 and 400m freestyle, only athlete in the world to have beaten Michael Phelps, at the same time setting 2 new world records; Rebecca Soni (USA, 21), Olympic champion of 200m breaststroke and World champion and World record holder in the 100m breaststroke; Eric Shanteau (USA, 26), gold medalist in 4x100 Medley Relay and Silver Medalist in 100m Breaststroke in Rome; Thomas Lurz (29), gold in the 5km for three successive world championships, including the World Championships in Rome where he also won the 10km; the Tunisian Oussama Mellouli world and Olympic 1500m freestyle champion; the Serb Milorad Cavic (25), gold medal in the 50m butterfly and silver medal in the 100m butterfly in Rome and Olympic runner-up in the 100m butterfly; the Hungarian Laszlo Cseh (24), silver medal in the 200m medley and bronze in the 400m medley in Rome and three times silver medal in Beijing (200, 400m medley and 200m butterfly); the Norwegian Alexander Dale Oen (23), silver medal in Beijing and European record holder in the 100m breaststroke and silver in the 100m breaststroke; the South Africans Cameron van der Burgh (21), gold medal and world record in the 50m breaststroke and silver in the 100m breaststroke at the World Championships in Rome, Roland Schoeman, Olympic champion at Athens in the 4x100m relay (2004) and twice world champion in the 50m butterfly in Montreal (2005) and in Melbourne (2007) and Suzaan Van Biljon (21), winner of the gold medal in the 200m breaststroke at the recent world short course championships in Manchester; the Danish swimmer Lotte Friis (21), world champion in the 800m freestyle and silver in the 1500m freestyle, as well as the Polish champions Pavel Korzeniowski (24), silver medal in the 200m butterfly at the World Championships in Rome, and Mateusz Sawrymowicz (22), gold medal in the 1500m freestyle at the World Championships in Melbourne (2007).

Arena is also title sponsor of the FINA - ARENA Swimming World Cup, historic partner of the LEN (Ligue Europeenne de Natation), and technical sponsor and official supplier to many swimming Federations such as Russia, Hungary, Poland, Sweden, Croatia, Norway, South Africa, New Zealand, Ukraine, Romania, Czech Republic, Lithuania and Estonia.

Gathering Storm Athletic Group designs, develops, manufactures and markets products, and holds licenses for high-end performance brands throughout the sporting goods industry. The company also handles all distribution, sales, marketing and communications for SKINS USA, an Australian based company that engineers performance recovery product for some of the top athletes and sports organizations around the world.

For more information:Cristina CantoniContrada Cisterna 84/85 - 62029 Tolentino (MC)Tel. +30 0733 956200 Fax +30 0733969166Mob. +39 334

Candice JacobsonSenior Account ExecutiveLEADER ENTERPRISES, INC.3030 Old Ranch Parkway, Suite 380Seal Beach, CA 90740o: 562.546.6005c: 562.881.4683

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