Pac-10 Conference Names First Chief Marketing Officer
March 3, 2010
WALNUT CREEK, Calif. -- Larry Scott, Commissioner of the Pac-10 Conference, announced today that Danette Leighton will join the conference as its first ever Chief Marketing Officer. She is currently the Vice President of Marketing and Brand Development for Maloof Sports & Entertainment, owner of the NBA's Sacramento Kings and ARCO Arena.
'We're thrilled to welcome Danette back to the Pac-10 where she got her start,' Scott said. 'Since her time here, she's amassed a wealth of marketing and business operations experience in both men's and women's professional and collegiate athletics, and those skills will be significant as we move forward with the transformation of the Pac-10 in the coming months and years.'
Leighton, a University of Arizona alum, has spent the last decade at Maloof Sports & Entertainment overseeing marketing for the NBA's Sacramento Kings and ARCO Arena as well as the business operations of the WNBA's Sacramento Monarchs. Previously she led Sony Corporation's Sports Marketing division with emphasis on the PGA TOUR and the SONY Open In Hawaii, served as the Executive Director of the 1999 NCAA Women's Basketball Final Four at Stanford University and worked in public relations with the Fiesta Bowl and the Pac-10 Conference.
'I am thrilled to be joining a driven and seasoned team under the visionary leadership of Commissioner Scott,' Leighton said. 'The recent appointment of Kevin Weiberg as Deputy Commissioner along with dynamic plans for repositioning the conference are exciting steps toward a very bright future for our member institutions. I look forward to combining my experience in sports marketing and my passion for collegiate sports to add significant value to the team.'
The appointment is effective April 5, 2010. Leighton will be responsible for all of the conference's marketing and public relations activities and will be based at conference headquarters in Walnut Creek, CA.