Larry Scott named sports executive of the year


WALNUT CREEK, Calif.—The inaugural Cynopsis Sports Media Awards today recognized Pac-12 Conference Commissioner Larry Scott with its Vision Award at a ceremony in New York City.  The Vision Award, which recognizes the League Executive of the Year, was one of three awards given to distinguished sports executives who changed the way their organizations connect with fans across the country. David Hill, Chairman and CEO of FOX Sports Media Group, and Golf Channel President Mike McCarley were also honored.

Cynopsis cited Commissioner Scott's leadership during the past two years, including welcoming the Universities of Colorado and Utah into the conference, creating a football conference championship, and landing new broadcast deals with FOX and ESPN.

"Since taking over the Pac-12, Commissioner Scott is quickly turning the conference into a leading media and sports brand through the creation of the Pac-12 Networks, as well as online and through outside media and sponsorship partners," said Cynopsis Sports Managing Editor Chris Pursell. "We are honored to present him with our Vision Award recognizing our league executive of the year."

In his acceptance speech, Commissioner Scott highlighted how the excitement around collegiate athletics has created new opportunities for the Pac-12 Conference, including the launch of the Pac-12 Networks, which will broadcast 850 live sporting events this year, on August 15.

"Given the dynamic nature of today's sports landscape and the great leaders we have in our industry, I am extremely humbled by this recognition," said Scott. "In my three years as commissioner of the Pac-12, we have begun an amazing transformation and I share this honor with those who have helped make it happen - the Board of Directors of the Pac-12, our Presidents and Chancellors, as well as our Athletics Directors, our great coaches and 7,000 student-athletes.

"In the Pac-12, we are harnessing this dynamic time in collegiate athletics to take advantage of extraordinary new opportunities for our Conference and deliver on our fans' desire for even more content. In six days, we launch the Pac-12 Networks: one national network, six regional networks and one robust digital network devoted solely to Pac-12 sports and our universities.

"And consistent with Pac-12's pioneering vision, innovation is at the heart of our operations.  We are committed to building out digital and TV Everywhere capabilities that ensure fans can access Pac-12 sports when and where they choose and engage with our content in social media."

The Cynopsis Sports Media Awards recognizes the best in show both in front of and behind the cameras from around the sports industry. The event celebrates the most outstanding work created by the producers, talent, sponsors and executives from leagues, networks and agencies and salutes the initiatives that drove audiences throughout the year. Cynopsis Sports is a free, daily e-publication for the sports, media and advertising industries that has quickly grown into one of the most widely distributed sports business publications in the world.

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