Pac-12 Enterprises' Digital Kingdom
When the Pac-12 Networks launched at 6 p.m. Pacific time on Aug. 15, it was met with roars and hollers from the huge crowd assembled at the headquarters in downtown San Francisco.
But that was actually the second launch of the day from Pac-12 Enterprises.
Earlier that afternoon, Pac-12.com was born. And with Pac-12 Enterprises' commitment to producing engaging content in a variety of forms, that was just as notable, albeit quieter.
"The basic core thing for Pac-12.com is to enable fans the ability to engage with our content," said Pac-12 Enterprises vice president of digital media David Aufhauser. "Part of that is helping them find when, where and how they can engage that content. That manifests itself through watching video, buying tickets, finding out where to watch it on television or connecting with fans."
It's clear from visiting Pac-12.com that video plays a large part in the conference's digital kingdom. From 24/7 live streaming of the networks to original content such as post-game analysis or game previews, video is the epicenter of Pac-12.com's universe.
"Video is probably at the core of everything that we do," Aufhauser said. "The digital team produces postgame reports and we use the same talent that was on TV. It's linear, but we just produce it a little differently. We're creating more for consumption on the digital platform. Video is the core of all content-producing."
Along with video, the website is chalk full of news and information, which includes the mammoth composite schedule of all 12 schools and all of their sports. Every game being played is included on the schedule, and the ones that will air on Pac-12 Networks or Pac-12 Digital are clearly noted.
Pac-12.com is just part of the conference's digital world. As part of Pac-12 Enterprises' "TV Everywhere" approach, fans can watch live video streaming of the networks on their laptops or iPads. Soon, fans will also have the ability watch on their iPhones or Android devices.
"At the end of the day we're a company of great content," Aufhauser said. "There are different ways for fans to engage with content. We're in this for the long haul. We're trying to build something for fans that enables them to engage with content and be very innovative in the way we do that. We're building a foundation for that innovation and foundation for that engagement. There are a lot of exciting things ahead of us that we're going to build for our fans."
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