Pac-12 and Pac-12 Networks join 'It's On Us' campaign
Sep 19, 2014
The Pac-12 Conference and Pac-12 Networks have joined forces with the White House and others in a new sexual assault awareness campaign entitled “It’s On Us.” The campaign is focused on preventing sexual assault by inviting everyone to realize that the solution begins with us.
According to research, one in five women in the United States today are sexually assaulted while in college with most assaults occurring in their freshman or sophomore years at the hands of acquaintances, class-mates or friends. The campaign calls on everyone to hold themselves accountable and reconsider the issue as not one involving just a victim and a perpetrator, but one in which everyone has a role to play.
“The Pac-12 is proud to join this effort to build a culture on college campuses in which everyone has a responsibility to stop sexual violence,” said Pac-12 Commissioner Larry Scott. “Our member institutions are very focused on this issue and we see a great opportunity to use the visibility of college athletics as a means to raise awareness and promote this campaign.”
President Barack Obama and Vice President Joe Biden announced the campaign from the White House and the Pac-12 joins other partners from the world of higher education, sports, entertainment and business.
In conjunction with start of the campaign, we will begin running public service announcements and complementary content on Pac-12 Networks and feature a new “It’s On Us” logo on our social media platforms.
Learn more about the campaign and take the It's On Us pledge here.