Pac-12 names Cooper Official Tire Partner of the 2016 Pac-12 Men's Basketball Tournament


SAN FRANCISCO, Calif. (March 10, 2016) – The Pac-12 Conference has named Cooper the official tire partner of the 2016 Pac-12 Men's Basketball Tournament, it was announced today.

Cooper’s sponsorship is designed to reach basketball fans from buzzer to buzzer during the 2016 Pac-12 Men’s Basketball Tournament, March 9 - 12 at the MGM Grand Garden Arena in Las Vegas. The partnership includes television commercials, digital and social media assets, in-arena and courtside signage, as well as activation at the tournament. Cooper will also have use of the Pac-12 Men’s Basketball Tournament logo for its marketing campaign.

“We're excited to partner with an established brand like Cooper," Pac-12 Networks Executive Vice President of Sales Neil Davis said. “We are thrilled to have Cooper join us as an official sponsor of the 2016 Men's Basketball Tournament and look forward to continuing to build our relationship in the future.”

“As a longtime supporter of college athletics, Cooper is thrilled to connect with basketball fans at the height of the season,” said Jessica Egerton, Director of Brand Development for Cooper. “We share the passion that the athletes and fans bring to the tournament, and it’s that same kind of energy that we bring to designing and producing quality tires.  This is a great fit!”

Returning to the MGM Grand Garden Arena for the fourth year, the Pac-12 Men’s Basketball Tournament has proven to be one of the most enthusiastic college basketball environments in the country. This year figures to be no different, as the Conference endures one of the most competitive seasons in its 100-year history. The Pac-12 has the second highest RPI in the country and is currently projected to earn a league record 6-to-7 NCAA Tournament bids according to various major sports news bracketology outlets.

Tickets to the tournament and special hotel and entertainment packages are available now at  In addition, fans around the country can watch all 11 games on Pac-12 Networks and FOX Sports 1. For more information, visit or and join the conversation by connecting with Cooper on Facebook, Twitter, Instagram and YouTube.  

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