Pac-12 names 76® as the presenting sponsor of its Football Championship Game
SAN FRANCISCO, CALIF. – The Pac-12 announced today a multi-year agreement with 76® that makes the retail gas brand the presenting sponsor of the Pac-12 Football Championship Game. The agreement with 76 marks the first time a presenting sponsor has been attached to the game in its six-year history.
As presenting sponsor of the game, 76 will be incorporated into the Pac-12 Football Championship mark located at the 50-yard line of the field. Also included is additional signage throughout the stadium, plus pre and in-game promotional tie-ins, digital assets, premium tickets and VIP hospitality.
In addition to the Pac-12 Football Championship Game sponsorship, Pac-12 and 76 will run retail fan promotions in the Bay Area leading up to the championship game. Also, 76 is now the presenting sponsor for premiere football programming on Pac-12 Networks, including football Saturday pregame shows, the annual Football Training Camp series, and pre and postgame shows at the Rose Bowl.
“76 is an iconic brand in the West making it an ideal match for the Pac-12,” Pac-12 Networks Executive Vice President of Sales Neil Davis said. “The Pac-12 Football Championship Game is one of our biggest events of the year and we are thrilled to partner with such a fan-friendly brand like 76.”
“76 is proud to sponsor the Pac-12 Football Championship Game,” said Brian Mandell, global marketing president for Phillips 66. “76 has been on the driver’s side for more than 80 years, and like the Pac-12, we’re passionate about our loyal fans. With our focus on high-quality performance, we are delighted to help showcase the best of Pac-12 football in the championship game.”
The 2016 Pac-12 Football Championship Game will be played Friday, Dec. 2, at Levi’s® Stadium in Santa Clara, Calif., and will feature the Pac-12 North champion versus the Pac-12 South champion. The game will kickoff at 6 p.m. PST and be broadcast on FOX and FOX Deportes. Tickets to the game are available now at www.pac-12.com/tickets.
About the Pac-12 Conference
Built on a foundation of academic excellence and superior athletic performance, the Pac-12 Conference is the most successful college sports league in the United States. The Pac-12 has won 488 national championships, more than any other conference, upholding its tradition as the “Conference of Champions”®. The Pac-12 is comprised of 12 prestigious member universities in the western United States, including the University of Arizona, Arizona State University, the University of California-Berkeley, the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of California at Los Angeles (UCLA), the University of Southern California (USC), the University of Utah, the University of Washington, and Washington State University. More info can be found at www.pac-12.com.
About Pac-12 Networks
Headquartered in San Francisco’s SOMA district, Pac-12 Networks is the new content and multiplatform media company for the Pac-12 Conference, a leader in collegiate athletics that includes 12 of the most prestigious universities in the world. Pac-12 Networks was created in 2011 to develop and launch one national and six full-time native HD linear networks available to video programming operators, as well as a digital network dedicated solely to the Pac-12. The linear networks televise hundreds of live sporting events annually and provide 24/7 access to Pac-12 teams and universities. Pac-12 Digital encompasses the digital network, mobile, the university websites, social media and innovative digital initiatives across the company.
About U.S. Marketing at Phillips 66 and 76®
Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Headquartered in Houston, the company has 14,000 employees committed to safety and operating excellence. Using a network of branded marketers and dealers operating approximately 7,500 outlets, its U.S. Marketing business supplies TOP TIER® Detergent Gasolines under the Phillips 66®, 76® and Conoco® brands. The 76® brand, with iconic orange ball, has been serving the needs of the motoring public since 1932. From upgraded stations to TOP TIER® gas at more than 1,800 retail locations across the country, 76® is committed to being on the driver's side. For more information on 76®, visit www.76.com. For more information on Phillips 66, visit www.phillips66.com or follow us on Twitter @Phillips66Co.