Pac-12 Sports Report Student Section Challenge honored at 2017 Cynopsis Sports Media Awards
SAN FRANCISCO – Pac-12 Networks today was honored at the 2017 Cynopsis Sports Media Awards Breakfast in New York City. The Networks earned the award as a co-winner in the category of ‘Webisode Series’ for this year’s Pac-12 Sports Report Student Section Challenge.
This is the fifth Cynopsis Sports Media Award won by Pac-12 Networks, joining 2016’s win in ‘Overall Social Media Excellence,’ the ‘Best Use of Integrated Sponsorship for Broadcast’ for Pac-12 Networks’ Chevron ‘Human Energy Stories’ campaign in 2015, ‘Most Innovative Use of Twitter’ in 2014 and a ‘Digital Executive of the Year’ in 2013.
The Pac-12 Sports Report Student Section Challenge was a smash hit, generating 3.2 million impressions and 750,000 video views while driving fans throughout the fall to social channels to help advance their schools in the bracket. In addition, Pac-12 Networks host and emcee of the challenge Kate Scott also took viewers behind the scenes on Snapchat and Instagram throughout the series. Pac-12 Networks was a co-winner in the ‘Webisode Series’ category with Lagardère Sports/Turner Sports/PGA of America for ‘The American Captain presented by Mercedes Benz.’
“We are honored and thrilled to receive this award,” said Leon Schweir, Pac-12 Networks senior vice president of production. “I am proud of the creativity and determination of both our Pac-12 Networks team and student sections in executing this campaign and am personally excited for our senior digital video producer Candice Coots for originating this idea.”
As one of the leading media industry publications covering sports, cable and digital news, Cynopsis is in its sixth year honoring the best work in production, marketing and digital across the sports landscape. In addition to the award won today, Pac-12 Networks was also nominated in two other categories including ‘Overall Social Media Excellence’ and ‘Use of Integrated Sponsorship for Broadcast’ for the Chevron 'Human Energy Stories' campaign.
It has been an award-winning season for Pac-12 Networks, having also earned bronze Telly Awards for: Promotional Pieces in Craft-Art Direction (Pac-12 Men’s Basketball 2016), TV Shows/Segments in Craft-Use of Animation (Pac-12 All Century Football) and TV Shows/Segments in General Bumper/Sting/Interstitial (Pac-12 All Century Football and Sports Report Rebrand).
Fellow nominees for ‘Webisode Series’ at the Cynopsis Sports Media Awards included: McClatchy Video Lab/Fort Worth Star-Telegram, Olympic Channel, Skratch, SNY, Turner Sports, and Whistle Sports.
About Pac-12 Networks
Pac-12 Networks is the innovative TV and multimedia company of the Pac-12 Conference and is the first such company to be wholly owned by 12 universities. Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites and Pac-12 Now, its TV Everywhere service. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media. With headquarters in San Francisco’s SOMA District, Pac-12 Networks draws on the creative, entrepreneurial and technological culture of the Bay Area and nearby Silicon Valley. For more information, go to http://pac-12.com/networks.
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