Pac-12 announces Maui Jim as official sunglasses sponsor
SAN FRANCISCO – The Pac-12 today announced it has added Maui Jim as a new official sponsor of both the 2017 and 2018 Pac-12 Football Championship Games, presented by 76®, as well as the 2018 Pac-12 Men’s Basketball Tournament, presented by New York Life.
As an official sponsor of the next two Pac-12 Football Championship games as well as the 2018 Pac-12 Men’s Basketball Tournament, Maui Jim will receive a slate of media inventory across Pac-12 Networks linear channels along with in-stadium branding at the three flagship championship events. Maui Jim will also be provided with on-site activation opportunities at all three championship events and showcase the brand’s “Flying Jimmy” sunglasses setup. In addition, Maui Jim will conduct a promotional sweepstakes designed to provide fans with the chance to win a trip to the 2018 Maui Jim Invitational Tournament (men’s basketball) in Hawai’i.
“We are very pleased to welcome Maui Jim as a partner and an official sponsor of the Pac-12,” said Pac-12 Executive Vice President, Integrated Sponsorships and Sales, Neil Davis. “Maui Jim is an iconic brand, and joins our group of leading partners who play an important role in promoting Pac-12 sports and our highly coveted championship events.”
“Maui Jim is honored to have the opportunity to partner with the Pac-12 Conference and their championship properties,” said Maui Jim’s Vice President, Global Brand Marketing Jay Black. “The Pac-12 and its’ institutions represent excellence in both academics and athletics which aligns with Maui Jim’s core principal of providing the best sunglass lens technology to our passionate consumers. We look forward to building a strong partnership with the Pac-12 and its’ loyal fan base for years to come.”
In addition to Maui Jim, the Pac-12 also announced today that GEICO is continuing as a partner with a multiyear renewal. GEICO will have signage and on-site activation at the 2017 Football Championship Game in addition to being an official sponsor of the Pac-12 Men’s and Women’s Basketball Tournaments and Olympic Championship events.
Pac-12 sponsors and supporters for the 2017 Football Championship Game include adidas, AT&T, Dr Pepper, GEICO, Gatorade, PrimeSport, Opus Bank, Valvoline, Vivid Seats, and Foster Farms.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 51 of the last 57 years, with 501 NCAA team titles overall. The Conference comprises 12 leading U.S. universities. The University of Arizona, Arizona State University, the University of California-Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to www.pac-12.com/conference.
About Pac-12 Networks
Pac-12 Networks is the innovative TV and multimedia company of the Pac-12 Conference and is the first such company to be wholly owned by 12 universities. Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites and Pac-12 Now, its TV Everywhere service. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media. With headquarters in San Francisco’s SOMA District, Pac-12 Networks draws on the creative, entrepreneurial and technological culture of the Bay Area and nearby Silicon Valley. For more information, go to Pac-12.com.