Pac-12 partners with leading technology & telecommunications companies Comcast and Cox
Nov 9, 2018
SAN FRANCISCO – The Pac-12 Conference announced today that leading technology and telecommunications companies Comcast and Cox Communications, both of whom are distribution partners of Pac-12 Networks, have agreed to expand their relationships with the Pac-12 to include sponsorship. Comcast’s residential services brand, Xfinity, will become the official multichannel video programming distributor (MVPD) sponsor of each of the Pac-12 universities in its footprint: Stanford University, the University of California at Berkeley, the University of Washington, Washington State University, University of Oregon, Oregon State University, University of Colorado and Utah University. Similarly, Cox will become the official MVPD partner of the University of Arizona and Arizona State University.
“We are very excited that Comcast and Cox, two of our founding Pac-12 Networks distribution partners, will be expanding their relationship with the Pac-12 to include sponsorship rights and promotion,” said Mark Shuken, president of Pac-12 Networks. “Their investment demonstrates our shared commitment to our ongoing partnerships, and is another positive sign of the value that sponsors see in the Pac-12 and its member universities.”
The Comcast sponsorship is highlighted by certain Xfinity media, branding and activation rights across participating school football and men’s basketball games. The Cox sponsorship also includes certain branding and activation rights at the two participating university football and basketball games.
Today’s announcement follows the Pac-12’s additions of new and extensions of existing sponsors and advertisers over the past several months, including GEICO, Maui Jim, New York Life, PrimeSport and Unifi.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 52 of the last 58 years, with 513 NCAA team titles overall. The Conference comprises 12 leading U.S. universities - the University of Arizona, Arizona State University, the University of California-Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to Pac-12.com/conference.
About Pac-12 Networks
Pac-12 Networks is the innovative TV and multimedia company of the Pac-12 Conference and is the first such company to be wholly owned by 12 universities. Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites and the Pac-12 Now app. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media. With headquarters in San Francisco’s SOMA District, Pac-12 Networks draws on the creative, entrepreneurial and technological culture of the Bay Area and nearby Silicon Valley. For more information, go to Pac-12.com.