Pac-12 announces new and expanded partnerships
SAN FRANCISCO – The Pac-12 Conference today announced several expanded partnerships and one new sponsor across a portfolio of industry-leading brands, including extensions with Audi and Dr Pepper, as well as the addition of Jack in the Box, for the Pac-12 Football Championship Game.
“We are excited to extend and expand our relationships with these iconic brands,” said Pac-12 Commissioner Larry Scott. “Through our major championship events, media platforms and other innovative activations we are pleased to deliver on the marketing objectives of our partners as these brands continue to invest in the Pac-12.”
Highlights of today’s announcement include:
Audi – Returning as an official sponsor of the 2018 Pac-12 Football Championship Game, Audi’s assets also include in-venue signage, digital media placements, on-site activation for the championship game as well as presenting sponsorship of the “Inside Pac-12 Football: Championship Pregame Show” on Friday, Nov. 30.
Dr Pepper – The official carbonated soft drink of the Pac-12 Football Championship Game extended its partnership with the Pac-12 with a long-term agreement. The official partner will also continue its popular “Dr Pepper Tuition Giveaway” at the championship game throughout the length of the partnership, providing fans with the opportunity to compete for tuition at halftime.
Jack in the Box – As a new partner of the 2018 Pac-12 Football Championship Game and 2019 Men’s Basketball Tournament, Jack in the Box will receive in-venue signage for both events as well as media assets across Pac-12 Networks linear and digital platforms.
Other partners of the 2018 Pac-12 Football Championship Game also include Gatorade, GEICO, Maui Jim, Opus Bank, PrimeSport, Shoowin and Unifi.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 52 of the last 58 years, with 513 NCAA team titles overall. The Conference comprises 12 leading U.S. universities - the University of Arizona, Arizona State University, the University of California-Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to Pac-12.com/conference.
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