Pac-12 and 76® announce extended major sponsorship of Pac-12 Football Championship Game
SAN FRANCISCO – Today, 76® and the Pac-12 announced an extension of its Pac-12 Football Championship Game presenting sponsorship that will see the retail gas brand continue as presenting sponsor through the 2019 Football Championship Game. Originally announced as the first ever presenting sponsor of the Pac-12 title game in 2016, today’s announcement continues a multi-year agreement between 76 and the Pac-12.
“The Pac-12 Football Championship Game is the pinnacle of our annual conference football season, and we are thrilled that 76 sees the value in this great event and will be continuing as our presenting sponsor,” said Pac-12 Commissioner Larry Scott. “76 is a leading brand and has been a fantastic marketing partner for the Pac-12 Football Championship Game, helping to drive interest and excitement around the game through their retail, television and online promotions.”
“76 is proud to continue our sponsorship of the Pac-12 Football Championship Game,” said Rod Palmer, general manager, Branded Marketing for Phillips 66. “76 and the Pac-12 are committed to high-quality performance – on the road and on the field. We’re pleased to help bring the fans another exciting championship matchup of Pac-12 football.”
In addition to serving as presenting sponsor of the Pac-12 Football Championship Game, the Pac-12 and 76 have also collaborated on fan promotions throughout the Bay Area and West Coast leading up to the event. The comprehensive plan has also included 76 as presenting sponsor of premiere football programming on Pac-12 Networks, including “The Pregame” this season as the new hour-long pregame show traveled to all 12 campuses this year.
The extension follows recently announced new and expanded partnerships for the Pac-12 with Audi, Comcast, Cox Communications, Dr Pepper, Jack in the Box, Nike, Shoowin and Unifi. Other partners of the 2018 Pac-12 Football Championship Game also include Gatorade, GEICO, Maui Jim, Opus Bank and PrimeSport.
About U.S. Marketing at Phillips 66 and 76®
Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Headquartered in Houston, the company has 14,200 employees committed to safety and operating excellence. Using a network of branded marketers and dealers operating approximately 7,500 outlets, its U.S. Marketing business supplies TOP TIER® Detergent Gasolines under the Phillips 66®, 76® and Conoco® brands. The 76® brand, with iconic orange ball, has been serving the needs of the motoring public since 1932. From upgraded stations to TOP TIER® gas at more than 1,800 retail locations across the country, 76® is committed to being on the driver's side. For more information on 76®, visit www.76.com. For more information on Phillips 66, visit www.phillips66.com or follow us on Twitter @Phillips66Co.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 52 of the last 58 years, with 514 NCAA team titles overall. The Conference comprises 12 leading U.S. universities - the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to Pac-12.com/conference.
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