Pac-12 extends and expands major sponsorship with 76®
Jan 21, 2020
76® to continue as presenting sponsor of Pac-12 Football Championship Game and
for first time to become official sponsor of Pac-12 Men’s Basketball Tournament
SAN FRANCISCO – Today the Pac-12 and 76® announced a multi-year extension of the Conference's football title game presenting sponsorship. With the announcement, the leading retail gas brand will continue as presenting sponsor of the Pac-12 Football Championship Game through the 2023 event. Originally announced as the first-ever presenting sponsor of the Pac-12 title game in 2016, today’s announcement continues a multi-year agreement between 76® and the Pac-12 that has helped propel the success of the event. In addition to the football championship, 76® will also become an official sponsor of the annual men’s basketball tournament beginning with the 2021 Pac-12 Men’s Basketball Tournament and continuing through the 2024 tournament.
“We are excited to extend and expand our longstanding collaboration with 76 across the Pac-12’s premier football and men’s basketball events,” said Pac-12 Commissioner Larry Scott. “Through their innovative marketing and fan engagement activities, 76 has played an important role in driving the success of our Pac-12 Football Championship Game, and we look forward to their continued and expanded support of the Pac-12.”
Over the past several years, the Pac-12 and 76® have collaborated on numerous “fan-fueled” promotions and sweepstakes throughout the San Francisco Bay Area, where the football championship game has been held, as well as across the West Coast, leading up to the event. The sponsorship will continue to see cross promotions with Pac-12 Networks, including presenting sponsorship of postgame coverage for football, special editions of football media days coverage and other football programming on the networks.
“76 is proud to continue our support of the Pac-12 Football Championship Game and extend our sponsorship to include the Pac-12 Men’s Basketball Tournament,” said Rod Palmer, general manager, branded marketing for Phillips 66. “76 and the Pac-12 share a commitment to high-quality performance on the road, field and court. We’re pleased to help bring these exciting Pac-12 championship matchups to the fans.”
Included as part of the sponsorship extension, 76® will continue to have a significant presence via on-field signage at the Pac-12 Football Championship Game and now in-arena for the men’s basketball tournament, in addition to a number of hospitality benefits across both events. The extension will also provide 76® with a presence and hospitality benefits during the regular season of Pac-12 football as well as a number of digital and linear media assets across Pac-12 Networks.
With today’s announcement, the continued sponsorship from 76® joins a number of other leading brands and current partners of the Pac-12, including Dr Pepper, Gatorade, GEICO, New York Life, Nike, Opus Bank and Unifi, among others.
For the Pac-12, the sponsorship extension with 76® was led by longtime sales executive Yaron Shlomi working with the Pac-12 sales and partnership team.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 53 of the last 59 years, with 529 NCAA team titles overall. The Conference comprises 12 leading U.S. universities - the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, go to Pac-12.com/conference.
About U.S. Marketing at Phillips 66 and 76®
Phillips 66 is a diversified energy manufacturing and logistics company. With a portfolio of Midstream, Chemicals, Refining, and Marketing and Specialties businesses, the company processes, transports, stores and markets fuels and products globally. Headquartered in Houston, the company has 14,500 employees committed to safety and operating excellence. Using a network of branded marketers and dealers operating approximately 7,000 outlets, its U.S. Marketing business supplies TOP TIER® Detergent Gasolines under the Phillips 66®, 76® and Conoco® brands. The 76® brand, with its iconic orange ball, has been serving the needs of the motoring public since 1932. From upgraded stations to TOP TIER® gas at more than 1,800 retail locations across the country, 76® is committed to being on the driver's side. For more information on 76®, visit www.76.com. For more information on Phillips 66, visit www.phillips66.com or follow us on Twitter @Phillips66Co.
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