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Pac-12 and Redbox announce major multi-year partnership

Jan 28, 2020
Redbox joins as a new official partner of the Pac-12 Conference and member universities
SAN FRANCISCO – The Pac-12 today announced a multi-year partnership with Redbox, America’s destination for new-release movies, as a major new official partner of the Conference and all 12 of its member universities. With the partnership, Redbox will serve as an official partner for all Pac-12 Championship events. The partnership begins with the 2020 calendar year and includes the upcoming 2020 Pac-12 Men’s and Women’s Basketball Tournaments, as well as the 2020 Pac-12 Football Championship Game in Las Vegas, Nev. in December.
“With their presence among our Pac-12 footprint and across the nation, we are thrilled to welcome Redbox, a leading entertainment brand, to the Pac-12 family and look forward to working together to promote both the success of Pac-12 sports and new products and services for Redbox customers,” said Steve Tseng, executive vice president of sales for Pac-12 Networks.
In one of the most comprehensive new partnerships with the Pac-12, Redbox will also receive rights to Pac-12 home football and men’s basketball games with event signage and marketing rights across all 12 universities, including Pac-12 Networks linear and digital platforms.
“We’re proud to be supporting the Pac-12, the outstanding schools who make up the conference and its incredible student-athletes,” said Ash ElDifrawi, chief marketing and customer experience officer of Redbox. “Redbox and the Pac-12 share a commitment to excellence and providing a forum to bring fans together for entertainment – whether it’s a shared love of movies or collegiate sports.”
Redbox is a key player in the entertainment industry as a top buyer, distributor and content-marketer reaching millions of U.S. consumers at more than 41,000 kiosks and an expanding movie and entertainment offering.  The company has one of the largest loyalty programs in the industry – Redbox Perks – with 36 million members and growing daily.
With today’s announcement, Redbox joins a number of other leading brands and current partners of the Pac-12, including 76®, Dr Pepper, Gatorade, GEICO, New York Life, Nike, Opus Bank, TicketSmarter and Unifi, among others.
About the Pac-12 Conference
The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 53 of the last 59 years, with 529 NCAA team titles overall. The Conference comprises 12 leading U.S. universities - the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs, member institutions, and Commissioner Larry Scott, visit​
About Redbox
With 6 billion+ rentals to date, Redbox is America’s leading destination for affordable new-release movies and entertainment with more ways to watch than any other home entertainment provider. The company delivers value and convenience through unparalleled choice across content, platforms, rental and purchase options. Redbox Entertainment, a new content acquisition and production division, has further transformed Redbox into a multi-channel content provider and programmer. The company’s expanding streaming offering complements its nationwide footprint of more than 41,000 entertainment kiosks, conveniently located where consumers already shop. For more information, visit