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Pac-12 announces Official Apparel Partnership with Jockey

Mar 2, 2021

SAN FRANCISCO – The Pac-12 announced today that Jockey, a 145-year-old brand recognized around the world for its premium underwear and apparel, will become the official apparel partner of the Pac-12 under a new multi-year partnership.  The partnership will showcase Jockey’s premium activewear and casualwear, while highlighting its commitment to comfort and quality.

“We are excited to welcome Jockey to the Pac-12 family,” said Steve Tseng, Pac-12 Networks executive vice president of integrated sales.  “Jockey is an iconic American brand and we look forward to working with them in support of our Pac-12 student-athletes and athletics programs.”

“The opportunity to become the official apparel partner of the Pac-12 Conference and Networks is a very unique opportunity to showcase Jockey as an innovative, premium apparel brand,” said Mark Fedyk, president and COO, Jockey. “The Pac-12 Conference and Networks is a great fit for Jockey, from the highly engaged alumni and student base to the prestigious schools and institutional values. The ‘Conference of Champions’ is in for a whole lot of comfort!”

As part of the new partnership, Jockey will serve as an official partner of all Pac-12 championship events, beginning with this year’s Women’s and Men’s Basketball Tournaments.  The multi-year agreement makes Jockey the exclusive apparel partner for the Pac-12 broadcast team and analysts, creates a robust digital and social media partnership, provides arena and in-stadium exposure, includes linear media integrations, and offers fan engagement opportunities.

Pac-12 Networks’ coverage of the 2021 Pac-12 Women’s Basketball Tournament, March 3-7, and Men’s Basketball Tournament, March 10-13, will be live, on-site in Las Vegas as well as from the San Francisco studio. Talent covering the Pac-12 Women’s Basketball Tournament on Pac-12 Networks will include host Ashley Adamson, studio analysts Ros Gold-Onwude and Elise Woodward, and game broadcasters Tammy Blackburn, Krista Blunk, Mary Murphy and Ann Schatz. Pac-12 Networks newcomer Alyssa Charlston will enjoy her tournament debut as she serves as sideline reporter and analyst from Las Vegas.

For the Pac-12 Men’s Basketball Tournament, host Adamson will be joined by studio analysts Richard Jefferson, Earl Watson and Don MacLean, who will also serve as a game analyst, as well as game broadcasters Bill Walton, Ted Robinson and Roxy Bernstein. Additionally, former Pac-12 basketball standout and current Pac-12 Networks favorite Matt Muehlebach will provide analysis and insight, live from Las Vegas.

Jockey joins a number of leading brands that partner with the Pac-12, including Nextiva, 76, Dr Pepper, Gatorade, New York Life, GEICO, Pacific Premier Bank, Pacific Seafood, PrimeSport, Redbox, TicketSmarterand Unifi.

About Jockey:
Founded in 1876, Jockey International, Inc. is a privately held, family owned company with headquarters in Kenosha, Wis. Started by Rev. Samuel T. Cooper as a sock company to serve lumberjacks of the day, the company has expanded into one of the most well-known apparel brands around the world. Today, Jockey® products are sold in more than 140 countries. Jockey is committed to quality and innovation, and the passionate pursuit to satisfy the human need for comfort continues to be the company’s hallmark. Visit to experience the quality. After all, There’s Only One Jockey.™