SoFi Stadium partners with Jimmy Kimmel to rename bowl game, Jimmy Kimmel LA Bowl
Full Release (sofistadium.com)
LOS ANGELES – June 17, 2021 – SoFi Stadium and Jimmy Kimmel entered into an unprecedented multi-year partnership to appoint the late-night host the official naming rights partner of LA Bowl, renaming the inaugural collegiate bowl game the Jimmy Kimmel LA Bowl. Held at SoFi Stadium in Inglewood, Calif., the Jimmy Kimmel LA Bowl will feature Mountain West’s No. 1 selection versus Pac-12’s No. 5 selection.
“Stan Kroenke designed Hollywood Park to be a sports and entertainment destination for Angelenos and visitors from across the world to enjoy. We cannot think of a better way to bring sports and entertainment together than by collaborating with celebrated late-night host and comedian Jimmy Kimmel on our collegiate bowl game,” said Jason Gannon, executive director, Jimmy Kimmel LA Bowl. “Jimmy Kimmel LA Bowl will not only bring an incredible game day experience to fans, but it will also focus on supporting our community 365 days a year."
“Never before has a bowl game been named after a human being (as far as I know, I didn’t check). On December 18, my dream of being forever enshrined alongside orange, rose, cotton and peach comes true,” said Jimmy Kimmel. Jimmy announced the partnership and revealed the Jimmy Kimmel LA Bowl logo on tonight's Jimmy Kimmel Live. Watch HERE.
Jimmy will work with Jimmy Kimmel LA Bowl community partners One For All, Boys and Girls Club LA Harbor, and Boys and Girls Club LA Metro. The bowl game is committed to working with Inglewood’s One For All to support youth through social programs that emphasize the importance of personal growth and community involvement. Similarly, Jimmy Kimmel LA Bowl will continue to work with the Boys and Girls Clubs of LA Harbor and LA Metro by helping to end food insecurity in those communities. Last year, LA Bowl was able to donate 24,000 pounds of food through three food drives. This year, Jimmy Kimmel and Jimmy Kimmel LA Bowl will also work with additional Los Angeles charities, some of which Jimmy has long supported.
ABC will exclusively televise the game, slated for Saturday, December 18, at 4:30 p.m. PT.
Jimmy Kimmel LA Bowl will be the first collegiate football game at the new SoFi Stadium. Celebrating the legacy of college football in Los Angeles through extraordinary game-day experiences that focus on premium hospitality, Jimmy Kimmel LA Bowl will bring the diverse community of Los Angeles together, and with its partners, will create a number of immersive events and activities leading up to and on game day. Partnership opportunities are still available, including presenting sponsor.