Jrue Holiday Set for NBA's Eastern Conference Finals
Former UCLA standout guard Jrue Holiday has helped guide the Milwaukee Bucks to the Eastern Conference Finals after a Game 7 win over the Philadelphia 76ers on Sunday.
Holiday is the only former UCLA player remaining in this season's NBA playoffs. He has become the first Bruin to advance to the NBA's conference finals since 2019. That year, Norman Powell was a part of the Toronto Raptors' first-ever NBA title. In addition, Kevon Looney helped the 2018-19 Golden State Warriors to the NBA Finals.
This season, Holiday averaged 17.7 points, 6.1 assists and 4.5 rebounds in 59 regular-season contests with Milwaukee. Currently in his 12th NBA campaign, Holiday was a first-round draft selection by the Philadelphia 76ers in June 2009, following his freshman year at UCLA.
In 11 playoff games this year, Holiday has averaged 15.2 points, 7.5 assists and 5.9 rebounds per game. Milwaukee registered a first round four-game sweep of the Miami Heat, before the recent seven-game series against the 76ers.
This marks the fifth year in which Holiday has helped his NBA squad advance to the postseason. Previously, he competed in the postseason with Philadelphia (in 2011 and 2012) and New Orleans (in 2015 and 2018).
Earlier this month, Holiday was recognized by with the Joe Dumars Trophy as the winner of the 2020-21 NBA Sportsmanship Award. The annual honor is awarded to an NBA player who best represents the ideals of sportsmanship. Holiday has also been selected as one of 10 finalists for the NBA's Cares Community Assist Award.
The Eastern Conference Finals will open in Milwaukee on Wednesday, June 23. Milwaukee's opening contest against Atlanta is set to begin at 5:30 p.m. PT (8:30 p.m. ET). The best-of-seven game series will be nationally televised on TNT. The Bucks have not advanced to the NBA Finals since 1974.