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Pac-12 Networks announces launch of new NIL Licensing Program, 
in partnership with Veritone

Aug 31, 2021
Pac-12 Networks NIL Licensing Program to empower brands and student-athletes to maximize NIL opportunities by licensing Pac-12 Networks footage
SAN FRANCISCO - Pac-12 Networks has announced the launch of a new initiative that will pave the way for current Pac-12 student-athletes and their name, image and likeness (NIL) partners to license Pac-12 Networks footage and highlights. The Pac-12 Networks NIL Licensing Program, launched in partnership with Veritone, provides a pathway for student-athletes and their brand partners to access Pac-12 Networks footage and highlights as they navigate the new NIL opportunities available to them and ensures adherence to all relevant state and institutional NIL policies.
The Pac-12 Networks NIL Licensing Program is one of the first of its kind and is reflective of the Pac-12’s commitment to supporting student-athletes as they explore the evolution of the NIL landscape. Through Pac-12 Networks’ exclusive licensing partner, Veritone, current student-athletes and their brand partners are able to license Pac-12 Networks footage and highlights for use in conjunction with their NIL opportunities.
“As part of a network built to showcase the Pac-12 Conference, its student-athletes and programs, the Pac-12 Networks NIL Licensing Program is an important step in recognizing and celebrating the new opportunities available to student-athletes,” said Pac-12 Networks President Mark Shuken. “We are proud to provide this new, streamlined process for student-athletes and their NIL partners to easily access and make the most of Pac-12 Networks footage in this new landscape.”
“At the forefront of advancing technology and as subject matter experts, Veritone strives to make content more accessible to licensees and create a smooth process for our library partners,” said Mike Arthur, Senior Vice President and General Manager, Veritone Licensing. “Through the Pac-12 Networks NIL Licensing Program, we are excited to make this content available for the first time to current Pac-12 student-athletes and the brands with which they will work.”
As the content arm of the Pac-12 Conference, Pac-12 Networks is the first and only sports media company wholly owned by its 12 universities. Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites, the Pac-12 Now app and newly-launched streaming service, Pac-12 Insider. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media. With headquarters in San Francisco’s SOMA District, Pac-12 Networks draws on the creative, entrepreneurial and technological culture of the Bay Area and nearby Silicon Valley. For more information, please visit

Veritone (Nasdaq: VERI) is a leading provider of artificial intelligence (AI) technology and solutions. The company’s proprietary operating system, aiWARE™, powers a diverse set of AI applications and intelligent process automation solutions that are transforming both commercial and government organizations. aiWARE orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. The company’s AI developer tools enable its customers and partners to easily develop and deploy custom applications that leverage the power of AI to dramatically improve operational efficiency and unlock untapped opportunities. Veritone is headquartered in Costa Mesa, California, and has offices in Denver, London, New York and San Diego. To learn more, visit

All Pac-12 Networks coverage can be seen on Pac-12 Network, the Pac-12 Now app (for iOS, Android and Apple TV) or the appropriate regional channel. Pac-12 Networks subscribers have access to all seven HD channels via the Pac-12 Now app. More information on the multiple options to access and receive Pac-12 Networks anywhere in the United States is available at Coverage of the 2021-22 season for all Pac-12 sports can also be followed all year long across the Pac-12 and Pac-12 Networks’ digital and social media channels on, Twitter (@Pac12Network and @Pac12), Facebook (, Instagram (@Pac12Conference), Snapchat (@pac12conference) and Pac-12 Networks’ YouTube channel.
All Pac-12 Networks and Pac-12 Insider broadcasts are available in HD via the Pac-12 Now app for iOS, Android, Apple TV and Amazon Fire TV. Pac-12 Networks subscribers have access to all content aired on Pac-12 Network, all six regional channels (Pac-12 Arizona, Pac-12 Bay Area, Pac-12 Los Angeles, Pac-12 Mountain, Pac-12 Oregon and Pac-12 Washington) and Pac-12 Insider via the Pac-12 Now app, which is free to download. In addition to watching live games, fans can select their favorite Pac-12 universities and programs to receive news and updates, all year long.