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Pac-12 Networks announces licensing partnership with RECUR and Veritone, making Pac-12 content the first in college sports to be available through Non-Fungible Tokens (NFTs)

Sep 13, 2021
Partnership launches Pac-12 Networks footage into the NFT ecosystem via an official collegiate experience,
SAN FRANCISCO Pac-12 Networks has announced a new content licensing partnership with RECUR, the technology company that designs and develops on-chain experiences allowing fans to buy, collect and re-sell digital products and collectibles (NFTs), and leading artificial intelligence technology company Veritone, Inc., that will make Pac-12 Networks content available through NFTs for the very first time. The partnership makes Pac-12 content the first in college sports to be available through NFTs.
As the exclusive licensing partner of Pac-12 Networks, Veritone has licensed RECUR in an exclusive agreement to make video highlights of Pac-12 Networks coverage of moments across all men’s and women’s sports available for NFT creation. Veritone and RECUR will coordinate with student-athletes to obtain authorization to use their highlights, in accordance with the Pac-12 Networks NIL Licensing Program.
“Consistent with the innovative spirit that drives Pac-12 Networks and the Pac-12 Conference, we are thrilled to be leading the way in collegiate sport content licensing for NFTs,” said Pac-12 Networks Senior Manager for Distribution and Licensing Kenden Blake. “This new partnership between Pac-12 Networks, Veritone and RECUR will unlock new ways to deliver the Pac-12 sports content fans love, now through NFTs.”
NFTU is a new marketplace that, for the first time, will allow college sports fans to own the latest and greatest highlights from college sports, starting with Pac-12 Networks. NFTU will be the sole marketplace for these assets, making it an instant staple in the NFT sports world.
“At RECUR, our goal is to democratize access to NFTs and dispel the notion that they are too challenging to understand or only accessible to those heavily engaged in the cryptocurrency world,” said RECUR Co-CEO Zach Bruch. “In partnership with Veritone, we are excited to leverage our technology to bring Pac-12 Networks to the NFT arena, and offer fans the previously unavailable opportunity to own their favorite Pac-12 plays, sports memories, and traditions.”
As experts in their respective spaces, Pac-12 Networks, Veritone and RECUR are uniquely equipped to navigate the complexities of a multi-rights environment to offer the greatest Pac-12 moments to fans everywhere.
Veritone is at the forefront of advancing technology, and the opportunities we see through NFTs are endless,” said Senior Vice President at Veritone Licensing Michael Arthur. “Working with an innovative partner like RECUR to make the Pac-12 Networks library licensable through NFTs is another way we are fulfilling our mission to make content more accessible to licensees and generate more distribution opportunities for our international library partners.” 
To learn more about Veritone’s Content Licensing services, please visit: To learn more about RECUR and NFTU, please visit and
About Pac-12 Networks
​​As the content arm of the Pac-12 Conference, Pac-12 Networks is the first and only sports media company wholly owned by its 12 universities. Pac-12 Networks incorporates one national and six regional television networks, plus extensive digital content accessible through social media, university websites, the Pac-12 Now app and newly-launched streaming service, Pac-12 Insider. Each year, Pac-12 Networks offers live coverage of 850 sporting events, making it one of the top live sports producers in the country. In addition, Pac-12 Networks creates extensive original programming, provides visibility for marquee football and basketball events as well as traditionally under-served women’s and Olympic sports. Pac-12 Networks also provides training and paid internships for thousands of students of the Pac-12’s member universities, preparing them for careers in media. With headquarters in San Francisco’s SOMA District, Pac-12 Networks draws on the creative, entrepreneurial and technological culture of the Bay Area and nearby Silicon Valley. For more information, please visit
Founded by crypto industry expert Zach Bruch and digital licensing industry pioneer Trevor George, RECUR is a technology company that designs and develops on-chain branded experiences that allow fans to buy, collect, and re-sell digital products and collectibles (NFTs). RECUR will be chain agnostic and is fundamentally changing the NFT market by creating and setting the standard for a decentralized recurring royalty, creating the widest distribution and reach for NFTs minted on their platform.
About Veritone
Veritone (Nasdaq: VERI) is a leading provider of artificial intelligence (AI) technology and solutions. The company’s proprietary operating system, aiWARE™, powers a diverse set of AI applications and intelligent process automation solutions that are transforming both commercial and government organizations. aiWARE orchestrates an expanding ecosystem of machine learning models to transform audio, video and other data sources into actionable intelligence. The company’s AI developer tools enable its customers and partners to easily develop and deploy custom applications that leverage the power of AI to dramatically improve operational efficiency and unlock untapped opportunities. Veritone is headquartered in Costa Mesa, California, and has offices in Denver, London, New York and San Diego. To learn more, visit 
RECUR Public Relations
Lauren Bishop Jennings
Talar Malakian
Director of Marketing, RECUR
Veritone Public Relations
Kristi Labrum